J. Lee Stouch

Operations and Revenue Leadership Executive with 10+ years of experience leading sales operations, call center operations, business process improvement, CRM implementation, and cross-functional team leadership. Proven track record of scaling organizations, optimizing revenue-generating workflows, developing KPI-driven performance systems, and leading teams of up to 200 employees. Expertise in operational strategy, process improvement, sales enablement, business intelligence, customer experience, and organizational transformation.

Vice President, Sales Operations & Business Development - Surf Clean Energy - Hauppauge, NY

(2024-04 - 2026-05)

• Directed day-to-day sales and marketing operations for a $10M annual revenue renewable energy company.
• Designed and implemented KPI reporting systems for executive leadership, sales management, and call center operations.
• Managed Salesforce development initiatives and served as Project Manager for company-wide operational improvement projects.
• Developed and maintained dealer partner relationships to support revenue growth and channel expansion.
• Streamlined operational workflows, reporting structures, and performance measurement systems.

Director of Operations / Chief Operating Officer - AIS Solar - Greensboro, NC

(2022-06 - 2023-10)

• Increased average Net Price Per Watt by 14% through redesign of sales presentation and pricing strategy.
• Doubled monthly installations from 20 to 40 by implementing EPC pipeline auditing processes and operational controls.
• Achieved and sustained a 70%+ realization rate through process optimization and accountability measures.

Director of Call Center Operations - Power Home Solar (Pink Energy) - Mooresville, NC

(2019-02 - 2022-05)

• Directed daily operations for a $750M organization's call center division supported by a $10M monthly lead generation budget.
• Led a department of 200+ employees through five direct-report managers.
• Improved lead conversion rates from 9% to 15% through process optimization, script refinement, and virtual training initiatives.
• Oversaw Dealer Network Operations, Referral Partner Programs, Dispatch Operations.
• Implemented Salesforce workflow automation and reporting solutions to improve lead tracking accuracy.
• Developed leadership talent, promoting multiple team members into senior leadership positions.

Assistant Director, Call Center Operations - Power Home Solar (Pink Energy) - Mooresville, NC

(2019-02 - 2022-05)

• Scaled the Solar Development Advisor team to 120 employees.
• Delivered weekly leadership, coaching, and performance development programs.
• Built Salesforce dashboards and reporting systems that improved visibility into productivity, commissions, and performance metrics.

Call Center Operations Manager - Power Home Solar (Pink Energy) - Mooresville, NC

(2019-02 - 2022-05)

• Supervised management teams and more than 60 sales development professionals.
• Improved appointment-to-sale conversion rates by 13% year-over-year.
• Managed coaching, performance management, hiring, and KPI attainment.

Temple University

Pennsylvania State University – Berks Campus

Australasian Academy of Natural Medicine