Retail Business Owner - Self-employed - NYC
(2019-06)
Relocated from London to NYC to support wife's career. Due to the specific timelines of the US visa and Green Card process, was unable to seek permanent corporate employment immediately. However, utilized this period to pivot skill set and founded a retail business via an online marketplace platform.
BI ANALYST - VITALITY HEALTH MARKETING - London
(2016-06 - 2019-06)
Led the data analytics strategy for the UK marketing division, directly reporting to the Brand Director.
- Provided data analysis to enable informed decisions to support acquisition of new customers and drive growth, while engaging and retaining the existing customer
- Collaborated with IT and Finance teams, with a sound understanding of marketing practices and processes
- Worked closely with the digital, sales, media, and other internal teams to assist the marketing team in measuring acquisition/retention, engagement campaigns and customer behavior
- Analyzed campaign, engagement and web analytics marketing data to provide appropriate insights to the team
- Produced key performance metrics and monthly reports; including campaign analysis, direct marketing, corporate client engagement
- Analyzed and produced regular customer data extract to support campaigns, surveys, competitions, demographic profiling and regular mailing lists internally as well to external agencies and 3rd parties
- Measure the effectiveness of the marketing campaigns
- Customer segmentation analysis
- Writing to databases (SQL/SOQL) in Salesforce Marketing Cloud to build specific targeted mailing lists for Marketing Lead for them to be automated
- Interacted with BI team to create and develop a Marketing table in the Data Warehouse to improve efficiencies
- Developed standard reports and dashboards, while delivering analysis on the performance of marketing activities across the marketing team
- Interpreted marketing data, including campaign, engagement and web analytics to offer recommendations to the marketing team
- Created and automated SSRS reports
- Collaborated with other reporting specialists and analysts to drive adoption of standard marketing performance measures
- Supported key stakeholders with accurate and insightful BI
- Acted as data lead in the drive for greater marketing automation
DATA ANALYST - ADDISON LEE - London
(2013-04 - 2016-06)
Drove department efficiencies and change to support rapid commercial growth in the wider corporate business model. Building and maintaining close working relationships with internal stakeholders and FTSE 100 clients.
- Performed analysis and presented results using SQL
- Training staff in their usage of Business Objects to help provide a self service model to improve wider MI reporting SLAs
- Create and maintain publications and schedules using SAP Explore, Sap Lumira and Universe design
- Owned weekly design and delivery of a financial deck and the digital reporting dashboard (Google Analytics, Localytics etc.), both of which are presented to senior management and the board
- Analyzed digital data and built reports that measure performance against KPI's
- Collated, manipulated and interpreted data from a range of data sets across the business to provide scheduled weekly and monthly data analysis, data integration and modeling
- Mined data from various systems to identify new ways to capture and manipulate data
- Delivered commercially focused trend analysis by drilling into macro financial data to identify opportunities and strengths by channel and segment (B2B and B2C)
- Worked alongside internal and external clients and IT teams to generate bespoke reporting solutions
- Tested and troubleshot new and existing tools using root cause analysis
- Presented data analysis in a quantitative and qualitative way to clients and Account Managers to support and improve SLAs and client relationships
- Maintained integrity of departmental reporting, testing and analytical procedures
OWNER - JT SOLUTIONS
(2011-01 - 2013-04)
Built a new business that provided construction and maintenance solutions for domestic and commercial clients.
MI ANALYST/CRB ADMINISTRATOR - ENFIELD LONDON COUNCIL - London
(2005-03 - 2010-12)
Working as a MI data analyst to create and roll out an improved customer service using the Criminal Records Bureau (CRB) for Enfield Borough. The role involved designing and delivering management reporting suites, technical analysis and identifying new areas where cost efficiencies could be implemented. The methodology was innovative and at the time, pioneering within the public services sector.
MI ANALYST - GE CAPITAL
(1997-09 - 2005-03)
Responsible for the design and input of all MI spreadsheets and graphs, with sole responsibility for producing weekly, monthly, quarterly and annual reports and training staff in their usage. Reporting directly to Department Line managers, dealing with target driven reduction of fraudulent applications for credit.
