James Mottram

Decade‑plus leader in sports and digital media who builds global partnerships and scales live‑sports operations across 20+ markets. Passionate about the intersection of sports and AI, turning data into fan‑first products, smarter commercial decisions, and memorable storytelling. I master C‑suite partnership strategy, international channel launches, P&L and revenue optimization, product‑ops alignment, and practical AI‑driven analytics and CRM personalization.

Head of Business Operations, Live Sports, Amazon Prime Video, Seattle, WA,

• September 2024 to present. 
• I lead the transformation of Prime Video live sports into a $500M portfolio. I launched a regional sports network and scaled NBA League Pass internationally, adding $100M in revenue. I built operational playbooks for partnerships, forecasting, and P&L. I introduced AI projects to improve engagement and retention. I managed executive relationships and a business operations team.

• February 2021 to September 2024. 
• I owned strategy and execution for the US live sports subscription business. I developed a product and pricing roadmap that drove growth. I reduced churn through lifecycle programs and policy changes. I led cross functional teams for international launches.

• September 2018 to February 2021. 
• I built the partner onboarding framework for Prime Video live sports launches. I negotiated and operationalized marquee rights for NFL, NBA, and MLB. I created standardized deal frameworks and ran VP level executive reviews.

• March 2016 to September 2018. 
• I designed B2B launch strategies and expanded the vendor program. I supported vendors generating over $1B in annual revenue. I built forecasting models and led cross functional initiatives.

• July 2013 to March 2016. 
• I owned P&L and strategy for Golf and wheeled sports categories. I grew revenue through brand partnerships and portfolio optimization. I used data to prioritize assortments and improve category performance.

BA - Management and International Finance

University of Hull, UK

Certificates

• AI in Business: Wharton
• Ai strategy: Stanford
• Scrum project management: Coursera