Dawn Davis

I bring 20 years of content expertise, beginning my career in the magazine world at Condé Nast and Hearst before making the transition to digital media. I oversaw HarpersBazaar.com, then served as Beauty & Fashion Editor for Cosmopolitan.com. In January 2012, I joined TotalBeauty.com as Beauty Director, leading a team to produce web and social content for a growing audience.

In 2017, I moved to POPSUGAR, overseeing the editorial team for Makeup.com in partnership with L’Oréal, as well as directing the POPSUGAR beauty editorial group. When POPSUGAR became part of Vox Media, my responsibilities expanded: I led agency-style, omni-channel content development for brand partners across digital, social, and commerce.

Most recently, I’ve been consulting as Head of Content Marketing for Stripes Beauty, a menopause wellness brand co-founded by Naomi Watts, while also auditing and restructuring content strategies for major organizations such as the New York Stock Exchange.

With 20 years of experience in content and brand storytelling, I’ve built a career spanning legacy media, digital publishing, and brand strategy. I began in print at Condé Nast and Hearst before moving into digital leadership roles at Harper’s Bazaar and Cosmopolitan. From there, I led beauty content at TotalBeauty.com and POPSUGAR, including L’Oréal’s Makeup.com partnership.

After POPSUGAR’s acquisition by Vox Media, my role expanded to oversee omni-channel, agency-style content for global beauty brands. Today, I consult with companies like Stripes Beauty (Naomi Watts’s menopause wellness brand) and the New York Stock Exchange, helping to define and execute content strategies that drive engagement, authority, and growth.

I have a BA in English from Colby College.