Jayden Wu

Retirement Wealth Management App

Marketing & Finance Intern - Plootus

(2025-01 - 2025-05)

Retirement Wealth Management App

• Produced 2 AI-generated marketing videos per week using generative AI tools, building a consistent content pipeline to grow brand awareness
• Conducted QA testing across 3 partner websites, identifying UX issues and broken workflows to improve user experience and referral conversion
• Collaborated with the marketing team to integrate AI tools into content strategy, reducing production time and scaling output

Canvasser - NYC City Council Campaign - Brooklyn District 11

(2023-07 - 2023-11)

Susan Zhuang campaign

• Canvassed 1,000+ doors across Brooklyn District 11, contributing to Susan Zhuang's historic win as the first Asian American elected City Councilor of District 11
• Adapted outreach messaging to diverse constituents based on community feedback to maximize voter engagement

Marketing & Sales Assistant - CleanLeeNess LLC

(2022-07 - 2022-09)

• Re-engaged 200+ lapsed clients through targeted outreach campaigns, promoting seasonal service packages to drive repeat business
• Built and maintained a 200+ client database in Excel; researched SMS/email platforms including Klaviyo and designed branded materials in Canva

Bachelor of Business Administration - Finance - Baruch College, Zicklin School of Business (2026-05)