Event Management Consultant at Freelance (2022-01 – Present)
Leverage entrepreneurial spirit and subject matter expertise across event management and marketing to deliver projects that design and buildout events as well as experiential engagements. Define creative vision, liaise with vendors, manage diverse range of budgets, and ensure smooth execution throughout events.
- Two River Pictures: Led planning and execution of 12 high-impact DevRev events across US and EMEA, including Leadership Circle, Learn & Lead, and Effortless series, driving executive engagement and brand awareness.
- Created strategy and managed on-site delivery for flagship trade shows including Gartner IT Symposium (Orlando & Barcelona) and AWS re:Invent, strengthening DevRev's global visibility and pipeline influence.
- Absolute Software: Served as event lead for global internal and external programs, driving end-to-end execution across hybrid summits, incentive trips, and industry trade shows from 2023–2025.
- Delivered three consecutive global Company Kick Offs, Sales Kick Offs, and Engineering Summits, strengthening cross-functional alignment and executive visibility.
- Created President's Club and industry trade show strategy for RSAC, Black Hat, and CISO Roundtables, elevating brand presence and deepening customer relationships across key markets.
- Adobe: Backfilled two Americas Field Marketing roles, supporting +25 AEs/SEs and executing mid-to-small-scale events, while also leading cross-functional coordination for strategic marketing programs.
- Managed Meet Your Adobe Team (MYAT) across 3 sales orgs and 15 segments, delivering bi-weekly reporting, sales communications, and incentive allocations that improved visibility and engagement.
- Drove event planning and partner execution for Adobe Summit, supporting LATAM Coffee Chats, Growth Day activations, and Tech Partner hospitality events to enhance attendee experience and partner value.
- Anaplan: Drove end-to-end execution of Anaplan Live 2022 Expo Show Floor, overseeing vendor buildout, coordinating partner speaking sessions, and leading on-site sponsor management to maximize visibility and partner value.
Senior Director, Events at C3 AI (2021-03 – 2022-01)
Oversaw planning and execution of domestic and international corporate events, including annual Transform conference, executive speaking engagements, and live-stream webinars as well as alternative and virtual events. Built strategy and execution plan for alternate events adjacent to Dreamforce, and AI Summit DC.
- Content Strategy: Built and launched Enterprise AI podcast series with marquee guests including Geoffrey Moore and Dr. Condoleezza Rice, managing end-to-end digital marketing strategy to amplify brand visibility and executive thought leadership.
- Thought Leadership: Strengthened brand by securing and coordinating 20+ CEO speaking opportunities across JPMorgan, Stanford, NYSE Tech Summit, and SiriusXM, expanding strategic influence and market credibility.
- Virtual Engagement: Produced six live webinars including no-code product demos and industry applications, increasing product education, accelerating prospect engagement, and strengthening lead generation through targeted digital experiences.
- Event Planning: Drafted and led Transform 2022 RFP process, updating execution model for virtual/hybrid format, vetting agencies and locations, and presenting final strategy, program, and budget to executive stakeholders.
- Global Operations: Built strategic event plans for domestic and international CxO Global and AI CRM Roadshow series, sourcing venues and creating targeted audience acquisition plans that drove enterprise decision-maker engagement.
- Stakeholder Engagement: Improved internal goodwill and IPO brand experience by overseeing creative development, sourcing, and global distribution of stalled IPO gift packages to employees, executives, and international stakeholders.
Corporate Events Director at Nutanix (2015-05 – 2020-04)
Directed strategy, planning, and execution of global corporate events, trade shows, and conferences. Built internal team, created scalable workflows, and enforced branding standards. Partnered with executives, vendors, and agencies to shift toward virtual formats ahead of global product rollouts.
- Event ROI: Secured 60% increase in trade show budget after delivering strong ROI in 2017, doubling qualified leads (71% net new) and generating $960M in influenced pipeline across key industry events.
- Event Delivery: Championed .NEXT Americas planning and execution, exceeding attendance targets by 254%, increasing sponsorship revenue 2.25x, and generating $63M in direct pipeline with 1620% overall yield.
- Event Sponsorships: Increased trade show sponsorship levels by 45% in 2019 while generating 44K campaign responses across 14 tier-one events, with 64% of MQLs sourced from net-new audiences.
- Cost Savings: Reduced show costs by 30% by defining technical requirements and leading design/build of flexible, modular corporate booth adaptable for multiple formats and event environments.
- Content Development: Supported global trade show consistency by spearheading strategy, messaging, and content development through launch of centralized Global Event Portal for internal stakeholders.
- Experience Innovation: Strengthened business development strategy through high-impact trade show activations, launching 3D fly-through experiences, double-decker booth designs, and immersive virtual formats that elevated audience engagement.
Corporate Events Director at Good Technology (2013-08 – 2015-05)
Led design and execution of corporate events, conferences, and trade shows domestically and internationally. Built relationships with leadership, global teams, departments, strategic partners, and vendors to execute key events.
- Business Development: Developed and managed NALA Mobility Summit Series, attracting 1K+ attendees and generating 20 stage one and 15 stage two opportunities, driving $1M in closed revenue and influencing $9.5M in pipeline.
Senior Manager – Global Event Programs & Partner Marketing at Motorola Mobility, Inc. (2006-03 – 2012-08)
Managed domestic and international industry events, conferences, trade shows, multi-level partner marketing promotional opportunities, product launches, online advertising, and on-device features.
- Global Events: Delivered high-impact MOTODEV series across eight countries and nine cities in 12 weeks, with audiences of 300–1,400, despite just six weeks of planning, significantly elevating Motorola's global developer engagement.
