Jeff L. Fassbinder
Objective: Art/Graphic Design Instructor Education:
California State University, Fullerton, CA Bachelor of Fine Art – Graphic Design, May 2000 Citrus Community College, Glendora, CA AssociateDegree – Art, May 1996
Career Technical Education (Credential) – Current
Professional Experience
Tri-Cities ROP Whittier, CA (September 2018 to Present) Graphic Design Teacher
- Implemented college articulation for Graphic DesignI and II
- Strength in Curriculum working with Rio Hondo College to create career pathways
- Active in Professional Learning Communities (PLCs)
- Career Technology Education (CTE) standards implemented for effective learning
- Interact with SpecialEd, English Learnersand Health ServicesDepartments
Yuneec Electric Aviation Ontario, CA (May 2015 to March 2017)Director of Marketing
- Product marketing (MRD, evaluation of product, competitive landscape, packaging, messaging, pricing, manuals, video production, NPI, and product launch)
- PR and Social optimization, use of influencers, ambassadors, and contest campaigns to reach more than 1,000,000 followers
- Managed corporate presence at major trade shows including CES, NAB, achieving multiple Best of CES awards and increasing lead volume by more than 300%
- Managed event (signage, collateral, logistics, creative management (video, print, social) and promotional materials)
- Pricing, positioning, and announcement of Typhoon H ensuring circulation of 83 million on traditional and social channels
- Grew social network following from 20,000 to over 250,000
- Launched a new e-commerce site focused on conversions for direct sales including all new product content
- Increased Best Buy’s footprint to 1,000 stores including 400 new locations with cost-effective Point of Sale displays Brand management across multiple platforms
- Managed NPS score to achieve audience sentiment of less than 5% negative
- Director of product management
- Knowledge and experience working with product, engineering and executive teams
- Advertising strategy includes online and social targeting campaigns to drive SEO
- Create a community of influencers/ambassadors (reviews, social engagement, lifestyles)
- Developed a content strategy focusing on a large number of lower-cost videos delivering a platform to influencers and creating a more authentic voice for the brand
- PR and product launch integration (press releases, social content, community management)
- Made key hires for (online community management, online social media, graphic designers, content creation-video editing, field marketing, event marketing manager, and logistics)
- Grow marketing resources both internal and external
AlignRCUSA/Assurance R/C Los Alamitos, CA (Oct 2010 to May 2015)Director of Marketing
- Plan marketing initiatives
- Creation of marketing campaigns, as well as a field marketing platform (rep programs)
- Art direction given to art department for the creation of brand identity and apparel
- Trade show and events management (signage, collateral, logistics, creative management (video, print, social) and promotional materials)
- Lead customer service department staff, and train individuals for enhanced service of new and existing products
- Social/community management utilized to promote the brand, at events, media reviews, and online builds
- Service enhancement by use of videos offering support to end-user and dealers
- Flight team management-building a competition team with some of the best pilots in the world
- Winning 1st place at both XFC ExtremeFlight Championships and the Zone two consecutive years
Ace Hobby, Inc., Lake Forest, CA (May 2002 to September 2010) Director of Marketing and Sales Ace Hobby Inc.
- Coordinated marketing and sales efforts for North America
- Manage a team of 15 associates in marketing and sales
- Creation of marketing campaigns, pricing structures, and sales strategy
- Trade show and events management (signage, collateral, logistics, creative management (video, print, social) and promotional materials)
- Lead customer service department staff, and train individuals for enhanced service of new and existing product
- Product management or new and existing products
Ace Hobby Distribution, Inc., Irvine, CA (May 2002 to June 2007)Marketing and Sales Manager
- Directed Sales and Marketing operations within the remote-control hobby industry
- Responsible for conducting a thorough analysis of consumer data
- Developed marketing, sales, and advertising strategy
- Product and packaging development
- Manage promotional activities through product-segmented teams
- Manage the Helicopter team for more than 7 years, and was able to build a cohesive team image that set the industry standard in the Helicopter market
Publication:
Model AirplaneNews, Airage Media (May 2008)
Product testing providing editorial coverage of the 2.4 GHz Airtronic radio system.
Radio Control Helicopter, Airage Media (Winter 2008) How to do a Jack Knife, High-performance 3D maneuvers.
Radio Control Helicopter, Airage Media (Summer 2007) How to do a Hurricane, High-performance 3D maneuvers.
Honors & Achievements:
Implemented college articulation for Graphic Design I and II Graduate Cum Laude, California State University, Fullerton Deans List, California State University, Fullerton
Honors SocietyCitrus Community College
1st place in GraphicDesign contest, CitrusCommunity College
References – available upon request
