Jen Cox

A brand strategist and consumer insights leader with 15+ years building the intelligence that drives positioning, messaging, and market entry decisions. Equally fluent in qualitative discovery and quantitative analysis, and in translating both into actionable strategies for agencies and client-side teams. Experienced at the Director and VP level across CPG, healthcare, financial services, and entertainment, with clients ranging from P&G and Kellogg's to Netflix, the U.S.

Department of Defense, and Gucci.

Client Success & Brand Strategist at Ministry of Culture (2020-01 – Present)

Partner with brand, agency, and nonprofit clients on research-led strategy, brand positioning, and digital marketing program design across a diverse category roster.

• Designed and executed qualitative research program for a new service line launch at Amtrak, delivering audience-driven insights to inform messaging and positioning.
• Built integrated go-to-market strategy from scratch for Ferring Pharmaceuticals' new patient advocacy program, including audience segmentation, channel strategy, and content framework.
• Developed data-driven digital marketing and employment brand strategy for the U.S. Department of Defense, integrating qualitative and quantitative methodologies.
• Defined CRM-enabled membership recruitment strategy for the NAACP, grounded in behavioral data and audience segmentation to improve pipeline and retention.
• Created audience segmentation study and messaging framework for Chime Financial Services to guide digital communications and acquisition strategy.

Marketing Communications Director at The Contemporary Arts Center (2019-01 – 2020-12)

Led brand and communications strategy for a major contemporary arts institution, building the marketing function from the ground up and establishing a consistent organizational voice.

• Directed development of institution's mission, vision, and brand purpose, including visual identity system, brand guidelines, and internal stakeholder training program.
• Built a structured, scalable content production and promotion model, increasing channel consistency and audience engagement across digital and community platforms.

Business Development & Strategy Lead at LPK (2017-01 – 2019-12)

Drove brand strategy and business development at a leading global brand design consultancy, with focus on insights-led positioning and client growth.

• Developed a data-driven audience insights program that guided the successful rebranding of the Cincinnati Public Library System, from research design through brand narrative.
• Grew client retention by 17% across the CPG and health & beauty portfolio through proactive strategic counsel and deepened brand relationships.

Group Account Director at BCF Agency (2014-01 – 2016-12)

Led account strategy and management for tourism and destination marketing clients, overseeing research, brand strategy, messaging, and full-cycle execution.

• Directed strategic research and insights programs leading to successful rebrands and campaign launches for Mobile, AL; Virginia Beach, VA; and Aspen, CO.
• Led brand development, messaging strategy, and creative execution for Highlands, North Carolina's destination brand launch.
• Managed new business development and organic growth across existing destination and travel client portfolio.

Account Director at Leo Burnett (2007-01 – 2013-12)

Managed strategic account teams at one of the world's top advertising agencies, directing brand strategy, integrated communications, and research programs for Fortune 500 clients.

• Led B2B, opinion leader, and corporate social responsibility strategy for global manufacturing and consumer packaged goods clients including Intel and Kellogg's.
• Directed brand strategy and messaging for a global QSR client across consumer and trade audiences, integrating qualitative research, positioning, and creative strategy.
• Developed integrated communications programs spanning earned media, thought leadership, partnership development, and consumer engagement.
• Managed cross-functional agency teams (strategy, creative, research) and executive-level client relationships at the C-suite level.

Account Supervisor at Edelman (2006-01 – 2007-12)

Managed integrated brand communications programs and cross-functional teams for global clients across aerospace, professional services, and pharmaceutical sectors.

• Led integrated cross-channel brand and marketing communications strategies for major aerospace and professional services accounts.
• Spearheaded cross-agency team launch of a UK-based pharmaceutical brand entering the U.S. market.

JD – University of Virginia Law School

MBA – Darden School of Business | University of Virginia

B.A. in History – University of Chicago