Jenna Hagan

Freelance Senior Designer Self-employed | Washington DC | Oct 2025 to present

• Designed a LinkedIn infographic series for Greenpeace ahead of the COP30 UN climate summit, pairing clean, contemporary information design with satirical, circus-poster-inspired type treatments.

• Designed the Whiti Te Rā community-led recovery plan for Rānui Action Group, a 30-page accessible report with custom infographics, plus a communications template suite and handover.

• Founding member of a national in-house design and innovation studio, working across both visual and service design.

• Built scalable visual design systems, including a modular clinical pathways system for Starship Hospital (templates, custom iconography, and a style guide) adopted across services.

• Led discovery and human-centered research (interviews, journey mapping, co-design) and translated insights into service blueprints, journey maps, and roadmaps that improved safety, equity, and experience.

• Delivered high-craft visual storytelling, presentations, reports, and a custom icon library and visual language for pandemic-response pathway maps.

• Served as the voice of the customer on cross-functional agile teams, writing user stories, taking part in story pointing, and defining requirements and priorities for build teams.

• Mentored junior designers and embedded design practice across teams.

• Branding, identity, and guideline work for Auckland design studios including Principals, Culture&Theory, Special Group, and HeyYou.

• Brand systems for NYU Langone Health (digital brand center, sub-brand identities, guidelines, and apparel) and brand design for World Trade Center, Westfield Group, StreetEasy, and The Braille Institute.

• Co-created the off-air campaign look and feel for NBC’s Rio 2016 Olympic Games as part of a small core creative team, built around each athlete’s emotional journey, across digital and print.

• Digital and print brand campaigns for clients including T-Mobile and Eddie Bauer.

University of Maryland Baltimore County - Graphic Design,Bachelors of Arts