Founder & CEO at Scale Advisors (2026-03 – Present)
- Profit engineering advisory firm built around my proprietary five-lever profit framework connecting marketing decisions and operational structure to P&L outcomes.
CEO at Dealmakers Wealth Society (2024-10 – 2025-03)
- Brought in to turn around an 8-figure, 7-company, 120-person portfolio losing $100K/month in cash.
- Diagnosed constraints across every business unit, restructured operations, and drove the portfolio to near-breakeven within five months.
Founder & CEO at Peak Biome (2019-12 – 2025-07)
- Built and scaled a physical supplement brand from $30K to $1M/month in three months.
- Sustained multiple seven figures in annual revenue. Managed full P&L including paid acquisition, inventory, COGS, fulfillment, and retention economics.
- Sold the business in July 2025.
Marketing Director at Mindful Health (2017-03 – 2019-06)
- Ran marketing and most core operations for an 8-figure info/supplement company.
- First product launch generated $8M in year one.
Freelance Direct Response Copywriter at Self-Employed (2008 – 2017)
- Wrote and/or beat many controls across multiple industries in various formats
- Developed deep expertise in consumer psychology and direct response economics that underpins every business decision since.
