Jeremy Sell

Creative director (art and copy) with 15+ years delivering concept-driven work and leading campaigns and brand systems across agency and in-house teams in tech, healthcare, pharma, CPG, and B2B. Brings a holistic lens, creating work that is smart and works harder, where visuals and copy amplify each other. Builds systems and culture that elevate creativity and accelerate professional growth.

Creative Director (Principal) at JDKS Creative (2014-10 – Present)

• Provide creative leadership, art direction, copywriting, and design for agencies and in-house teams — branding, campaigns, and content across traditional and emerging media.
• Client expertise includes tech, healthcare, pharma, CPG, B2B, and sustainable building.

Creative Director (Contract) at WorldStrides (2024-03 – 2024-07)

• Led an 11-person remote team through a 725-page website relaunch — implemented a new design and content system to unify legacy brands.
• Established standards and structures to maintain velocity, consistency, and quality across aggressive sprints.
• Post-launch metrics: +33% engagement per user, +31% time on site, ~277K completed forms.

Creative Director (Art) at Xavier Creative House (2022-09 – 2024-03)

• Directed MLR-compliant pharma and biotech patient and HCP campaigns and initiatives across oncology, rare disease, and other therapeutic areas.
• Led agency 10th anniversary brand evolution — visual identity, anniversary mark, website redesign, collateral systems.
• Managed creative teams, freelancers, and production vendors — maintaining standards, budgets, and timelines.

Associate Creative Director at Revive (now BPD) (2021-08 – 2022-09)

• Led creative for health systems, biotech, and payor–provider initiatives — hands-on art direction, copy, vendor oversight, and client presentations.
• Developed concepts and executed integrated brand and service-line work — campaigns, content, and branding.

Creative Director (Contract) at Volta (2019-12 – 2021-08)

• Built the complete brand system — naming, identity, voice, and positioning.
• Operated as a solo creative department, owning all work from concept through production.
• Developed the narrative and go-to-market strategy to drive investor and partner interest.

Creative Director/Senior Copywriter (Contract) at Various Clients (2019-03 – 2021-08)

• The Marketing Practice (Senior Copywriter): Created B2B brand, ABM, and demand gen campaigns and content for enterprise SaaS, cloud, and AI clients.
• Raw Love Productions (Creative Director): Restructured a complex, multi-thread edit into a cohesive story for the award-winning documentary The Prison Within and created festival promotional materials.
• COLOR (Senior Copywriter): Developed Microsoft Azure customer stories and enterprise content spanning AI, cloud, IoT, business process automation, and the AI for Earth initiative.

Creative Sabbatical at JDKS Creative (2018-02 – 2019-02)

• Dedicated a year to self-directed creative projects designed to challenge my process, grow my narrative range, and amplify my versatility.

Art Director/Copywriter at Amazon (2014-12 – 2018-01)

• Developed and led multichannel creative for product and service launches and brand campaigns — including Echo/Alexa, Prime, Dash, and Kindle — partnering with Product, UX, and GTM teams.
• Created and co-led Echo Moments global campaign — 2× purchase consideration, +85% brand familiarity lift, 2017 Silver ADDY.

Bachelor of Fine Arts in Advertising – College for Creative Studies