Jerry Goff

Innovative visual storyteller with a proven track record of building and leading in-house photo and video studios for global consumer brands. Specializes in crafting on-brand content that supports both internal initiatives and external marketing across eComm and social. Highly skilled in art direction, set styling, lighting, and post-production, with a strong focus on aligning creative output with business objectives.

Recognized for optimizing studio operations to scale production and ensure brand consistency across all touch-points.

IMAGE & VIDEO MANAGER at THULE GROUP (2009-10 – 2025-10)

Thule is a global premium lifestyle brand specializing in outdoor gear, travel accessories, and transportation solutions designed to support active lifestyles with a focus on design, performance, and innovation.

• Lead end-to-end production for all photo and video content, ensuring alignment with brand strategy, creative standards and global marketing needs.
• Concept and execute visual content across global eCommerce, product launches, and social platforms.
• Built two in-house photo and video studios from the ground up, introducing scalable workflows and reducing reliance on external vendors.
• Introduced multi-cam live-streaming across locations, enhancing internal communication and remote collaboration, while enabling live product education sessions for sales and retail partners.
• Transitioned video production from outsourced to in-house, reducing turnaround time and costs while increasing creative control.
• Manage end-to-end post-production for photo and video from capture through final delivery, including outsourcing, batch editing, retouching, and final image editing.
• Directed large-scale, multi-location shoots involving cross-functional teams, talent and tight deadlines.
• Established a flexible vendor network to scale content creation on demand.
• Standardized global asset management via multiple D.A.M. systems, improving asset distribution, sharing and version tracking across internal and third party vendors.
• Collaborate with Stakeholders, Product Management, Creative Services, Sales and Design teams to ensure content meets business goals and maintains brand consistency.

PHOTOGRAPHER at EBAGS, INC. (2004-03 – 2008-11)

eBags was one of the world’s largest retailers of online bags and accessories.

• Produced eCommerce, email, and catalog product photography for a high-volume online retail environment.
• Led improvements in studio infrastructure and selected equipment to optimize workflow efficiency.
• Trained and managed freelance photographers to ensure consistent image quality and adherence to brand standards.
• Created stylized imagery for marketing splash pages and directed on-location shoots with product managers.

Digital Photography – Art Institute of Colorado