Account Coordinator at Brooks Roman (2025-10 – Present)
- Prioritize and manage Account-Based Marketing (ABM) target lists to support campaign focus, audience segmentation, and outreach efficiency
- Reconcile performance-based media spend across multiple platforms, ensuring budget accuracy, proper pacing, and alignment across active campaigns
- Align media investment with KPIs by tracking performance metrics, preparing reporting inputs, and supporting analytics to drive data-informed optimization
- Collaborate cross-functionally with media, strategy, and analytics teams to maintain clear communication and ensure seamless campaign execution
- Support client initiatives by organizing documentation, delivering timely updates, and providing detailed performance insights to enhance overall campaign effectiveness
Marketing Internship at Poms & Associates Insurance Brokers (2024-06 – 2024-08)
- Evaluated the company's sales process by researching industry best practices and identifying key areas for improvement
- Delivered strategic recommendations, including the creation of a business development executive role and targeted follow up strategies for webinar leads
- Designed and presented a comprehensive PowerPoint report to senior leadership, outlining actionable insights and implementation plans
- Contributed to measurable outcomes, including the hiring of two business development executives and the launch of improved workflows that drove increased conversion and sales
Operations Coordinator at Pro Outdoor Movies (2021-06 – 2023-08)
- Oversaw end-to-end operations for outdoor movie events, including logistics, setup, execution, and teardown of all AV and staging equipment
- Coordinated equipment transport and power access, performed on-site repairs when needed, and ensured readiness for each event
- Delivered exceptional guest and client experiences by managing seating layouts, resolving technical issues in real time, and addressing concerns promptly
- Maintained and serviced equipment between events to ensure reliability and performance
