Joe Gaynor

Driving market penetration, product sales, and business growth through dynamic leadership, strategy, and technical expertise. Pragmatic, analytical, and progressive Healthcare Product, Pricing, & Business Development Executive with extensive experience leading global marketing functions for Fortune 500 and multi-million-dollar companies, spanning a variety of healthcare and medical supply products. Adept at full product line management, cross-functional collaboration, and translation of initiatives into actionable value propositions, product strategies, ecosystem partnerships, response strategies to pricing, new use cases, competitive landscape analysis, product positioning, and benchmark studies.

Effectively defines product roadmaps, launches products into competitive markets for global OEMs, and ensures product alignment with current and future market needs. Leverages robust professional network, expert field knowledge, and training expertise, to accelerate launch success and top-line results.

Area Trauma Director at Globus Trauma (2017-01 – Present)

Provide strategic global sales management across a $3.4M book of business (with a goal of $6M for the end of this year), including oversight of 6 direct reports.

• Consistently establishes contractual opportunities with major GPO organizations for hospital approvals and usage for a 3-year old business that designs, develops, and manufactures orthopedic implants.
• Demonstrates talent acquisition, sourcing, and training skills through acquiring direct salesforce in the Northeast in the promotion of organically-grown, newly design fracture management systems.
• Trains sales teams to market and promote trauma systems to GPO buying groups and hospital contracts in preparation for specific product launches.
• Actively recruits Key Opinion Leaders (KOLs), that assist in the overall design and contribute to product launches.

Director – East Coast Region at NuVasive Specialty Orthopedics (2016-01 – 2017-01)

Functioned as the East Coast Director charged with establishing a wide-arching distributor network across the NE and Canada, to effectively distribute and promote specialty orthopedics products.

• Successfully established new, high-value contracts for leading multi-location medical centers, trauma centers, and hospitals, which translated to becoming the leading center for limb salvage and complex deformity patient population across major NE cities and locations.
• Assisted in the design and launch of 15 systems in a 12-month period, including 8 FDA approvals.
• Sourced, attracted, and acquired top-talent, that brought business with them.
• Team earned Top Sales for the 1st 2 years, with 2 members earning Top Sales in respective quadrant.
• Grew book of business from $625K/quarter to over $1.3M/quarter.
• Redistributed focus for product from patient needs, to trauma, to cosmetic options, which greatly expanded the trauma market.
• Held responsibility for $8M in distributor sales through agents across major trauma in Pediatric Centers.

CMF Regional Manager – NYC Region at Synthes (2014-01 – 2016-01)

Managed up to 19 direct reports, a $4M book of business (increased from $1.5M), selling directly to hospitals, ortho doctors, ambulatory surgical centers, and others.

• Facilitated corporate growth across all 5 operating companies, including usage/penetration/visibility within a newly-established NYHHC facility contract, which grew to over $800K in just 6 months.
• Successfully sourced and secured contracts with 3 large buying groups in an increasingly challenging, price-conscious, difficult-to-penetrate market.
• Earned recognition for effectively sourcing, hiring, and training top-talent, aligning with some of the top ortho surgeons globally.
• Grew penetration and overall usage which sourced sales over $800K in a 6-month period.
• Increased salesforce from 9 to 19 consultants within a 6-month period which facilitated full coverage and a 10% growth.
• Secured and closed over $600K in new sales, which grew to over $1M in the following months.

Orthopedic Trauma Regional Manager – NJ Region at Synthes (2006-01 – 2014-01)

Led 20+-member, cross-functional team to execute plans and create content for conversions and contractual negotiations for community hospitals, standalone surgical centers, and a teaching trauma center.

• Coordinated trainings for (5) AO region-wide courses, ORP courses, and an AO Instructional Cadaver Lab.
• Systematically produced call schedules and coordinated coverage arrangements for locations requiring 24-hr trauma coverage and service.
• Led a 15% / $1.5M growth in 2011; 18% growth / $2.2M growth in 2012; 20% / $2.3M growth in 2013.
• Earned #1 Region in the country with new product sales for 3 consecutive years & #1 Region for Distal Radius & Cannulated Screw Sales in 2013.
• Grew sales by over $33M in 2013 alone and facilitated a Top 10 in growth from 2007-2014.

Consultant – USA at Synthes (1988-01 – 2006-01)

In partnership with executive leadership, served as a Consultant charged with sales and education product sales for orthopedic surgeons and support staff. Held responsibility for 18+ accounts, including sales and strategy territory-wide and 24-hr trauma coverage.

• Met and exceeded quota, customer service goals, and sales objectives every year, earning double-digital growth.
• Managed the ASC & Trauma Fellowship programs.
• Grew annual sales from $450K to $4.8M during tenure.
• Ranked #1 in highest dollar-per-fracture sales across all US territories, and #1 in highest product penetration territory for IM nails and external fixation nationally.
• Attained 'Rookie of the Year' with 320% to quota.
• Earned 'Sales Consultant of the Year' on 5 separate occasions.
• Ranked #1 highest Nail sales & #1 in External Fixation sales for 5 separate years.
• Attained #1 in New Product Release Sales & Top Biological Sales Rep in quota for 3 years.
• Received 10-Year, 15-Year, 20-Year, & 25-Year Achievement Awards.

Sales & Business Development at Jerome Medical

Grew sales to $1M in just 5 years as the Top Sales Rep for MRI devices and vests, selling sports medicine bracing to doctors' offices across NYC, NJ, and Philadelphia.

Bachelor of Art in Communications – East Stroudsburg State College