John Tusa III

Obtain a challenging position within a growing organization that values creative problem-solving, where I can contribute to maximizing resource utilization and driving strong return on investment. Open to relocation for the right opportunity and seek a company where I can build a long-term, meaningful career. Automotive enthusiast and golf lover.

JLR Brand Manager - Sonic Automotive - Remote

(2024-08)

Fortune 500 Tier 3 Dealership Group (NYSE: SAH). Managed 11 dealerships in multiple affluent markets across the country.

• Developed and executed brand marketing strategies focused on market share growth, fixed ops absorption, and overall dealership performance
• Acted as the primary liaison between marketing, store leadership, and OEM partners to align on brand needs
• Managed OEM relationships, including tier three marketing plans, budgets, compliance, co-op, and ad credits
• Analyzed OEM and store-level performance data to inform strategy, optimize campaigns, and guide decision-making
• Supported execution through collaboration and management of marketing managers while juggling travel for store visits, photo shoots, and brand meetings
• Assisted with tracking KPI's, close rate, staff management, and coordinating operational needs for Brand Vice President
• Started influencer focus for all brands with collaborations on various social channels
• Started partnership and event focus for premium luxury brand alignment
• Curated and executed a $100K+ Aspen Food & Wine VIP activation, hosting exclusive clients at the "Sonic Range Rover House" with Michelin-starred chefs and immersive SV vehicle experiences

Partner/Marketing Director - Kosign Media - Miami, FL

(2024-08)

Passion project/side hustle. Main client is Evolv PPF.

• Recently assisted with Gumball 3000 Partnership and working with Hoonigan and other impactful partnerships in the automotive space

Partnerships, Sponsorships, Events Manager - Tint World - Boca Raton, FL

(2022-01 - 2024-08)

Automotive Aftermarket Franchise HQ.

• Assisted in development of 70+ new franchise locations
• Oversee monthly content calendars for social media
• Oversee internal teams to create all necessary marketing assets
• Work with internal teams for website enhancements
• Manage influencers and oversee content creation
• Manage team of content creators and videographers
• Managed influencers from 10K followers to 900K
• Strategize website functions like chat bots and POS
• Execute account based marketing for Franchise Development
• Strategize Events, Sponsorships, and Partnerships
• Logistics Management
• Managed budgets over $100K
• Developed Strategic Partnerships to drive sales
• Example: MPH Club Sponsorship resulting in $100K annually for local franchise locations
• Motorsport sponsorships
• Assisted with large partnership with XPEL
• Lead the partnership/vendor relationship with Racing Optics
• Resulting in increased revenue for our franchise system
• Managed OEM Partnerships for aftermarket services at Tier 3/Tier 1 levels
• On boarded and negotiated contracts with vendors
• Manage B2B relationships
• Manage Sales Network of franchise retail locations with marketing/promotions
• Manage Co-op budgets of $500,000+

Marketing & E-commerce Specialist - Peak Activity - Boynton Beach, FL

(2020-01 - 2022-01)

Marketing Solutions Company.

• Create and execute client's monthly content calendars for social media/email campaigns
• Worked in Klaviyo to maximize SMS, Email, and Website performance
• Executive marketing strategy from events to drive the greatest digital results possible
• Work with internal teams to create all necessary marketing assets
• Work with internal teams for PPC and other lead generation tools
• Managed clients with over 450k Instagram followers
• Managed contracts for Marketing Influencers
• Social Management for K&N Filters & K&N Powersports

Account Executive - DOM360 - Boca Raton, FL

(2018-09 - 2020-01)

Marketing & Advertising Agency. Helped automotive brands gain more leads and market share with Video Production, Custom Creatives, Dealership Consulting, Search Engine Marketing, Data Analysis, Social Media, Website Development, and more.

• Started as Account Coordinator and promoted after 1 year
• Managed budgets for Tier 3 automotive clients and made decisions based on marketing best practices
• Managed GM relationships with over 20 dealerships across the country and provided monthly marketing recap meetings
• Managed brands: Jaguar Land Rover, Porsche, Lamborghini, Lexus, BMW, Toyota, Genesis, Alfa Romeo, and Maserati

Inside Sales - Runner EDQ (Enterprise Data Quality) - Boca Raton, FL

(2017-03 - 2018-09)

Enterprise Software Integrations for Large Corporations & Higher-Ed.

• Growth of 18% - 64 new logos
• Implemented new strategies to increase monthly website visitors from 150 to 1.5k
• Managed up to four marketing & sales interns to ensure email campaigns, direct mail, website changes, blogs, and webinar follow-up were completed on time with accuracy
• Contact prospects and execute presentations via Go-To-Meeting & Face-Face (Trade Show)
• Average about 100 cold calls per day

Marketing College Internship - Franklin Foods - Delray Beach, FL; Casa Grande, AZ; Enosburg Falls, VT

(2015-06 - 2017-09)

Award Winning Cheese Manufacturing.

• Internship learning sales strategies, labeling, packaging, production, ordering, delivery and marketing tactics of the dairy business
• Learned B2B and B2C marketing strategies – set up multiple events
• Offered part time internship extension during school year
• Accompanied CEO to Arizona headquarters and met the VP of Marketing

Bachelor - Business Marketing and Corporate Relations - University of Mississippi