Innovation & Product Development for senior care
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Customer-obsessed innovation leader, UX/CX/EX champion, and startup advisor. I help empower intrapreneurs & entrepreneurs to advance their ideas with specialties in human-centered design, lean startup methodologies, senior care, and healthcare.
Customer-obsessed innovator, leader, advisor, and educator. Co-founder of Immersion Active, an award-winning digital firm focused on helping companies connect with older consumers online. Co-authored a book, "Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement," published in 2009.
After 17 years, we sold the firm to our biggest client, Home Instead, and I stepped into a new role as Director of Innovation at Immersion Active, continuing to serve a variety of clients in the aging space including our new parent company.
Four years later, I stepped into that same Director of Innovation role at the Home Instead Global Headquarters, working closely with franchise owners, their staff, and Global HQ teammates to help advance early-stage ideas.
Later, I became an Advisor to the innovation program at Healthworx, a CareFirst owned company.
I also serve on two advisory boards for our regional startup incubator (FITCI), act as an instructor in their yearly Pitch Accelerator, and teach a course on innovative business model design.
Strategyzer and IDEO-trained in design thinking, business model generation, value proposition development, and rapid testing for MVP ideas.
Areas of Expertise: AgeTech | Senior Care | Innovation Coaching | Product Innovation | Innovation Management | Innovation Training | Business Strategy | Digital Strategy | Customer Experience (CX) | Employee Experience (EX) | Service Design and Innovation | Service Blueprinting | Prototyping | Ideation | Value Proposition Design | Business Model Development | Creative Direction | User Experience (UX)
