Marketing Specialist
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Experienced outdoor industry marketing and design specialist with a dynamic skill set encompassing graphic design, ambassador relations, copywriting, and photo shoot management. Adept at crafting compelling visual narratives that resonate with the target community. Proven ability to establish and nurture relationships with brand ambassadors, ensuring authentic representation of the brand. Skilled in translating brand messaging into visually captivating designs, backed by a keen eye for detail. Proficient in overseeing end-to-end photo shoot processes, from conceptualization to execution. Committed to elevating brands through strategic and creative marketing initiatives.
Coordinated marketing for multiple brands, including Sierra Designs, Kelty, Slumberjack, X2O, Serta, and Instabed. Improved efficiency in tracking ambassadors, ensuring timely fulfillment of obligations, resulting in a 50% increase in ambassador relationships and content acquisition. Oversaw event management, ambassador relationships, and client outreach. Organized on/off-site photo shoots, handled sample product delivery, and managed ambassador stipends. Maintained product page content and organization, contributed to email generation, and assisted in content and copy creation. Successfully managed giveaways and partners, achieving a record-high participation of 25k within two weeks from the start of the campaign to closure.
Savannah College of Art and Design, BFA in Industrial Design, focus on graphic design, and product marketing.