Chief Growth Officer at MINE (2024-08 – 2025-11) • Returning lecturer to UC Berkeley Haas School of Business on the topics of AI, Strategic Marketing, and Entrepreneuriship. Led growth strategy for an AI-driven design and procurement platform supported by a national network of 2,000+ physical showrooms embedded in residential model homes.
- Drive customer acquisition, platform adoption, and brand positioning across B2B and enterprise audiences.
- Partner closely with product, design, and executive leadership to align go-to-market execution with platform innovation and evolving user demand.
- Established scalable GTM frameworks across sales, partnerships, and marketing, accelerating enterprise pipeline development and shortening sales cycles.
- Introduced performance dashboards and growth KPIs to align leadership decision-making with customer acquisition, activation, and retention metrics.
Advisory Board
Member at Infinityy (2024-10 – Present) • Advise executive leadership on growth strategy, market positioning, and AI-driven customer engagement for a next-generation property technology platform.
- Support expansion of an AI-powered virtual assistant used for leasing, sales, and on-demand property tours.
- Provide strategic guidance on scaling adoption across real estate operators and enterprise clients.
- Counsel leadership on enterprise go-to-market readiness, including pricing strategy, buyer personas, and sales enablement.
- Evaluate product-market fit and roadmap prioritization to ensure alignment with operator workflows and measurable ROI outcomes.
Chief Executive
Officer at VIDSIG, Inc. (2020-08 – 2024-08) • Repositioned a live video platform into a generative-AI SaaS product, driving enterprise and government adoption.
- Secured high-profile contracts with The Pentagon, Walmart, and multiple state governments through strategic repositioning and enterprise sales leadership.
- Raised several million dollars in funding while building and scaling cross-functional teams across product, marketing, and operations.
- Expanded platform usage across DTC and B2B offerings, growing the user base by hundreds of thousands.
Senior Vice
President, National Marketing at Wood Partners (2014-09 – 2020-07) • Built and led national Marketing, Branding, and Public Relations functions across 24 U.S. offices supporting development, corporate, and property management teams.
- Created the WRS sales methodology, contributing to record-setting performance across dozens of assets during an $11.5B sales period.
- Co-founded The Ground Floor Project, delivering differentiated experiential programming that drove market-leading rents through strategic cultural partnerships.
- Led national crisis communications and PR strategy during high-impact events including fires, civil unrest, and the COVID-19 pandemic.
- Provided creative and marketing leadership for $11.3B in real estate assets nationwide.
- Standardized national brand and marketing frameworks, improving consistency, speed to market, and asset-level performance.
- Partnered with development, operations, and executive leadership to align marketing strategy with investment and leasing objectives.
- Elevated Wood Partners' national brand profile through proactive media strategy, executive visibility, and reputation management.
Managing
Director/Creative Director at The Astuto Group (2008-01 – 2014-08) • Drove growth strategy, branding, and go-to-market execution for clients across SaaS, real estate, biotech, CPG, fashion, venture capital, media, and sports & entertainment.
- Led brand creation, product strategy, lead generation, sales enablement, and analytics initiatives for early-stage and enterprise clients.
- Served as an early consultant to ServiceMax, contributing to growth prior to its $1B acquisition by GE.
- Acted as de facto SVP of Marketing for Wood Partners' Western Region, delivering record performance during the housing downturn and earning a national executive appointment.
- Built scalable GTM and brand frameworks adopted across multiple portfolio companies and industries.
- Advised founders and executive teams on growth inflection points, repositioning strategies, and revenue acceleration.
- Consistently delivered measurable performance improvements in pipeline growth, brand visibility, and customer acquisition efficiency.
