Jonathan Yarnold

Growth and marketing executive with 20+ years of leadership across SaaS, AI, real estate, consumer brands, and emerging technology. Proven track record of building and scaling growth engines, repositioning platforms, and leading high-performing teams that collectively supported $11B+ in transactions. Former CEO of a generative-AI SaaS company serving enterprise and government clients, including the U.S.

Department of Defense. Known for hands-on leadership, clear strategic vision, and the ability to translate innovation into measurable revenue, adoption, and brand impact.

Chief Growth Officer at MINE (2024-08 – 2025-11) • Returning lecturer to UC Berkeley Haas School of Business on the topics of AI, Strategic Marketing, and Entrepreneuriship. Led growth strategy for an AI-driven design and procurement platform supported by a national network of 2,000+ physical showrooms embedded in residential model homes.

• Drive customer acquisition, platform adoption, and brand positioning across B2B and enterprise audiences.
• Partner closely with product, design, and executive leadership to align go-to-market execution with platform innovation and evolving user demand.
• Established scalable GTM frameworks across sales, partnerships, and marketing, accelerating enterprise pipeline development and shortening sales cycles.
• Introduced performance dashboards and growth KPIs to align leadership decision-making with customer acquisition, activation, and retention metrics.

Advisory Board

Member at Infinityy (2024-10 – Present) • Advise executive leadership on growth strategy, market positioning, and AI-driven customer engagement for a next-generation property technology platform.

• Support expansion of an AI-powered virtual assistant used for leasing, sales, and on-demand property tours.
• Provide strategic guidance on scaling adoption across real estate operators and enterprise clients.
• Counsel leadership on enterprise go-to-market readiness, including pricing strategy, buyer personas, and sales enablement.
• Evaluate product-market fit and roadmap prioritization to ensure alignment with operator workflows and measurable ROI outcomes.

Chief Executive

Officer at VIDSIG, Inc. (2020-08 – 2024-08) • Repositioned a live video platform into a generative-AI SaaS product, driving enterprise and government adoption.

• Secured high-profile contracts with The Pentagon, Walmart, and multiple state governments through strategic repositioning and enterprise sales leadership.
• Raised several million dollars in funding while building and scaling cross-functional teams across product, marketing, and operations.
• Expanded platform usage across DTC and B2B offerings, growing the user base by hundreds of thousands.

Senior Vice

President, National Marketing at Wood Partners (2014-09 – 2020-07) • Built and led national Marketing, Branding, and Public Relations functions across 24 U.S. offices supporting development, corporate, and property management teams.

• Created the WRS sales methodology, contributing to record-setting performance across dozens of assets during an $11.5B sales period.
• Co-founded The Ground Floor Project, delivering differentiated experiential programming that drove market-leading rents through strategic cultural partnerships.
• Led national crisis communications and PR strategy during high-impact events including fires, civil unrest, and the COVID-19 pandemic.
• Provided creative and marketing leadership for $11.3B in real estate assets nationwide.
• Standardized national brand and marketing frameworks, improving consistency, speed to market, and asset-level performance.
• Partnered with development, operations, and executive leadership to align marketing strategy with investment and leasing objectives.
• Elevated Wood Partners' national brand profile through proactive media strategy, executive visibility, and reputation management.

Managing

Director/Creative Director at The Astuto Group (2008-01 – 2014-08) • Drove growth strategy, branding, and go-to-market execution for clients across SaaS, real estate, biotech, CPG, fashion, venture capital, media, and sports & entertainment.

• Led brand creation, product strategy, lead generation, sales enablement, and analytics initiatives for early-stage and enterprise clients.
• Served as an early consultant to ServiceMax, contributing to growth prior to its $1B acquisition by GE.
• Acted as de facto SVP of Marketing for Wood Partners' Western Region, delivering record performance during the housing downturn and earning a national executive appointment.
• Built scalable GTM and brand frameworks adopted across multiple portfolio companies and industries.
• Advised founders and executive teams on growth inflection points, repositioning strategies, and revenue acceleration.
• Consistently delivered measurable performance improvements in pipeline growth, brand visibility, and customer acquisition efficiency.

Bachelor of Science in Business Administration — Marketing – San Francisco State University

– St. Ignatius College Preparatory