Nicole Kiley

Strategic and hands-on marketing leader with 10+ years of experience driving multi-channel growth, building high-performing teams, and delivering measurable revenue outcomes. Proven success leading integrated marketing strategies across digital and offline channels, including email, PPC, SEO, social, and partnerships, to increase leads, conversions, and customer acquisition. Expert in translating data into actionable insights, optimizing campaign performance, and aligning marketing efforts with business objectives.

Passionate about mission-driven organizations that create real impact, with a strong track record of scaling programs, improving ROI, and developing teams.

Marketing Director - Black Diamond Pavers & Landscape - California

(2026-01)

• Led marketing strategy for a $50M+ home services company, overseeing brand growth, lead generation, and market expansion
• Managed a $2M+ annual advertising budget across Google Ads, Meta, SEO, email, and offline channels, optimizing for ROAS and cost efficiency
• Built and managed an internal marketing team and external agency partners, driving accountability, performance, and continuous optimization
• Developed and executed integrated campaigns that increased qualified leads, pipeline volume, and overall revenue growth
• Partnered with leadership to align marketing with sales targets, expansion goals, and seasonal demand planning
• Implemented KPI dashboards and weekly reporting to track performance, budget pacing, and campaign effectiveness
• Improved website performance and conversion rates through UX/UI enhancements and landing page optimization
• Strengthened brand positioning and local market dominance through digital presence, reputation management, and strategic partnerships

Founder & Director of Marketing - Cre8tive Bee Marketing - San Francisco Bay Area

(2020-01 - 2026-01)

• Lead development and execution of full-funnel marketing strategies across digital and offline channels for clients in service, healthcare-adjacent, and home services industries
• Manage and mentor cross-functional marketing teams (SEO, PPC, content, social), ensuring alignment with strategic goals and delivery of measurable results
• Developed and optimized multi-channel campaigns (email, PPC, social, SMS), generating 300+ qualified leads in 60 days with 3.8X ROAS
• Built and maintained KPI dashboards and weekly reporting systems to track performance, optimize spend, and improve campaign efficiency
• Partner with website developers to improve UX/UI, increasing conversion rates and engagement across client sites
• Conduct competitive analysis, market research, and performance forecasting to guide campaign strategy and expansion
• Oversee marketing calendars, campaign planning, and resource allocation across multiple accounts
• Manage paid media budgets and consistently improve cost per lead (avg. ~$32 CPL across key accounts)
• Serve as primary marketing contact for stakeholders and external partners

Marketing Director / Consultant - Ignite HR Solutions - California

(2022-01 - 2026-01)

• Led strategic marketing initiatives for HR consulting and benefits services, targeting small-to-mid-sized employers across California and multi-state markets
• Developed and executed integrated campaigns across email, social, PPC, and content to increase brand awareness, website traffic, and inbound leads
• Scaled LinkedIn newsletter audience to 70,000+ monthly subscribers, significantly increasing engagement and brand visibility
• Managed CRM and campaign performance tracking, translating insights into actionable improvements across marketing channels
• Oversaw website updates and collaborated with developers to improve UX and conversion pathways
• Created and maintained marketing calendars aligned with compliance cycles, seasonal campaigns, and product launches
• Strengthened online reputation management through strategic content and engagement initiatives

Fractional Chief Marketing Officer - Always On HVAC - New York, NY

(2021-01 - 2025-01)

• Led end-to-end marketing strategy driving revenue growth from $40K/month to $700K/month within 12 months
• Executed high-performing paid media campaigns (Google Ads, Meta), optimizing ROAS and lead volume
• Built scalable lead generation systems across PPC, SEO, and landing page optimization
• Implemented data-driven decision-making processes using analytics and reporting tools

Fractional Chief Marketing Officer - LJ Kruse Co. - Berkeley, CA

(2023-01 - 2024-01)

• Directed marketing strategy for a legacy HVAC and plumbing company, increasing service department revenue by 150% in 1.5 years
• Managed brand positioning, community partnerships, and both digital and print marketing initiatives
• Improved online presence and local search visibility, driving increased inbound calls and service bookings
• Oversaw vendor relationships, campaign planning, and performance tracking

Digital Marketing Director - Personique / Elite MD - California

(2021-01 - 2023-01)

• Led digital marketing campaigns for medical aesthetics practices, focusing on lead generation and patient acquisition
• Managed paid social campaigns and funnel optimization, increasing qualified leads and conversion rates
• Developed content strategies aligned with patient education and brand positioning