Joseph Ebsworth

E-commerce & Online Marketing Manager

Talent

Seattle, City of Seattle, KingMember since January 27, 2023

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About

I'm an e-commerce professional with 15 years of experience in managing websites, marketplaces and executing data-driven marketing strategies/campaigns.

Demonstrated success in leveraging insights from market and customer analytics to develop, implement, and continuously improve B2C/B2B marketing strategies under fast-changing market conditions, resulting in consistent bottom-line impact.

Proven track record of building and leading high-performing marketing teams and collaborating cross-functionally with clients/internal business stakeholders to execute high-impact marketing campaigns and e-commerce growth strategies.

Experience

WYND Technologies

E-Commerce Manager / Web Development Manager

Managed e-commerce consumer sales growth via the company’s websites and marketplaces while managing day-to-day website operations and implementing multi-channel sales strategies.
Successfully project managed a large website consolidation project involving several distributed teams of designers and developers. Project launch on time and within budget.
Day to day I manage several full-stack developers and UX designers around the world.
Created an online go-to-market strategy for the launch of a new groundbreaking product for rental owners called Sentry. Led a distributed team of designers, developers, and marketers to get it all done under a tight deadline. The ongoing strategy includes 2 months of testing prior to launch (ad, audience & landing page testing) a strong pre-order offer, influencer, affiliate, and email marketing, online ads, and continues with constant testing and conversion-rate optimization of our landing page.
I currently manage online advertising campaigns, set budgets, and stock levels to meet quarterly revenue goals.

INDUSTRIAL REVOLUTION, INC., Tukwila, WA

E- Commerce Manager / Digital Marketing Manager 2016 to 2022

Drive e-commerce sales growth via the company’s web properties while managing day-to-day website operations and implementing multi-channel campaigns and promotions.
Assist the Sales VP with Amazon Vendor Central and Amazon Seller Central and partner with the sales team to develop cohesive online marketing strategies based on each brand's goal.
Schedule and implement timed B2C and B2B email blasts while administering the content marketing strategy for UCO's blog to grow organic traffic to the e-commerce sites.
Supervise an in-house marketing coordinator and photographer, serve as the point of contact with the PR agency among other vendors, influencers, and content contributors.
Led a serious re-platforming project for the 2 websites to support B2B and B2C e-commerce efforts and connect the websites to the company ERP system, resulting in significant improvements to sales volume and order efficiency.
Acquired extensive expertise in utilizing A/B testing and analytics to assess campaigns, promotions, and landing pages, in addition to providing monthly reporting on online KPIs and ad campaign results.