Joseph Ebsworth

I'm an e-commerce professional with 15 years of experience in managing websites, marketplaces and executing data-driven marketing strategies/campaigns.

Demonstrated success in leveraging insights from market and customer analytics to develop, implement, and continuously improve B2C/B2B marketing strategies under fast-changing market conditions, resulting in consistent bottom-line impact.

Proven track record of building and leading high-performing marketing teams and collaborating cross-functionally with clients/internal business stakeholders to execute high-impact marketing campaigns and e-commerce growth strategies.

WYND Technologies

E-Commerce Manager / Web Development Manager

• Managed e-commerce consumer sales growth via the company’s websites and marketplaces while managing day-to-day website operations and implementing multi-channel sales strategies.

• Successfully project managed a large website consolidation project involving several distributed teams of designers and developers. Project launch on time and within budget.

• Day to day I manage several full-stack developers and UX designers around the world.

• Created an online go-to-market strategy for the launch of a new groundbreaking product for rental owners called Sentry. Led a distributed team of designers, developers, and marketers to get it all done under a tight deadline. The ongoing strategy includes 2 months of testing prior to launch (ad, audience & landing page testing) a strong pre-order offer, influencer, affiliate, and email marketing, online ads, and continues with constant testing and conversion-rate optimization of our landing page.

• I currently manage online advertising campaigns, set budgets, and stock levels to meet quarterly revenue goals.

INDUSTRIAL REVOLUTION, INC., Tukwila, WA

E- Commerce Manager / Digital Marketing Manager 2016 to 2022

• Drive e-commerce sales growth via the company’s web properties while managing day-to-day website operations and implementing multi-channel campaigns and promotions.

• Assist the Sales VP with Amazon Vendor Central and Amazon Seller Central and partner with the sales team to develop cohesive online marketing strategies based on each brand's goal.

• Schedule and implement timed B2C and B2B email blasts while administering the content marketing strategy for UCO's blog to grow organic traffic to the e-commerce sites.

• Supervise an in-house marketing coordinator and photographer, serve as the point of contact with the PR agency among other vendors, influencers, and content contributors.

• Led a serious re-platforming project for the 2 websites to support B2B and B2C e-commerce efforts and connect the websites to the company ERP system, resulting in significant improvements to sales volume and order efficiency.

• Acquired extensive expertise in utilizing A/B testing and analytics to assess campaigns, promotions, and landing pages, in addition to providing monthly reporting on online KPIs and ad campaign results.

VFS New Media Program (Graduated with a Certificate of Excellence) • Vancouver Film School • Vancouver, BC

Bachelor of Arts (BA) in Design and New Media / Marketing • Western Washington University • Bellingham, WA