Joseph Roberts

Quota-surpassing, Presidents Club-winning healthcare sales leader with 20+ years driving multi-million-dollar revenue growth across IDN, GPO, and hospital-system accounts. Proven track record commercializing SaaS, AI, and robotics/capital-equipment technologies into healthcare markets — navigating complex clinical, regulatory, Value Analysis Committee, and C-Suite landscapes to close enterprise B2B deals and build lasting distribution and KOL partnerships in fast-paced, high-stakes environments.

Veterinary Sales New Logos Development Manager - Covetrus - Central FL

(2026-01)

• Accelerated B2B SaaS market penetration and regional business development by executing high-volume outbound campaigns across cold calling, email sequencing, and on-site field sales.
• Delivered consultative, value-based product demonstrations of complex AI and veterinary technology solutions, aligning technical capabilities with clinic operations and business objectives.
• Collaborated across cross-functional Account Management and Product teams to streamline the sales funnel and optimize lead handoffs, ranking 7th in the nation for customer acquisition revenue.
• Managed end-to-end sales pipeline within Salesforce CRM, leveraging data analytics to identify high-value target accounts, navigate stakeholder decision-making, and overcome objections.

Sr. National Sales Manager, Robotics and AI (Series A Start-Up) - Haystack Robotics - Portland, OR

(2025-06 - 2026-01)

• Led national sales initiatives promoting AI-driven cleaning and UV-C robots across hospitality, academia, restaurant, and healthcare sectors, from C-Suite to end users.
• Accelerated market penetration across the healthcare sector, securing capital equipment trials with 3 major healthcare systems and executing a $100,000 robotic technology lease.
• Cultivated high-impact channel partnerships with medical device distributors and commercial janitorial services, significantly scaling product footprint and driving national business development.
• Managed end-to-end B2B sales cycles targeting C-Suite executives, facility managers, and end-users to deliver AI-driven automation solutions into healthcare and institutional accounts.

National Enterprise Sales Manager, West Coast - Mirion Medical, Inc. - Atlanta, GA

(2023-12 - 2025-06)

• Captured $120,000 in new SaaS and hardware annual recurring revenue (ARR) by identifying high-value opportunities and onboarding 6 major new healthcare accounts.
• Managed healthcare dosimetry solution sales across IDNs, engaging Radiation Safety Officers, Medical Physicists, C-Suite executives, and Value Analysis Committees.
• Cultivated relationships with three foundational Key Opinion Leaders (KOLs) to champion technical dosimetry solutions and accelerate regional product adoption.
• Steered complex enterprise B2B sales cycles, presenting technical compliance and safety solutions to Radiation Safety Officers, Medical Physicists, and hospital C-Suite executives.

Director of Key Accounts, National - Stericycle, Inc. - Bannockburn, IL

(2021-01 - 2023-12)

• Directed $33M in healthcare waste services revenue across 17 states and IDN hospital systems, managing a sales team of 22.
• Achieved 10% year-over-year revenue growth consistently across the 2022 and 2023 fiscal years.
• Secured $11.5M in high-value contract renewals while capturing $7M in total net-new portfolio revenue.
• Expanded institutional market footprint by targeting, negotiating, and opening 3 strategic IDN accounts.
• Led high-performing corporate sales teams and spearheaded executive-level QBRs to guarantee enterprise contract compliance.

Director of Regional Integrated Accounts, West - Stericycle, Inc. - Bannockburn, IL

(2016-06 - 2021-01)

Major Account Executive / Sales Solution Executive, West - Stericycle, Inc. - Bannockburn, IL

(2011-06 - 2016-06)

Vascular Access Territory Manager, California - Smiths Medical, Inc. - Minneapolis, MN

(2008-04 - 2011-06)

Bachelor of Science - Zoology and Chemistry - University of Washington