Joy Shoop

Performance-driven, people-focused operations leader with experience across business operations, real estate performance, financial oversight, process improvement, and team development. Known for turning data and operational challenges into clear strategies that strengthen performance, profitability, and execution.

Performance Manager - Asset Living - Phoenix, AZ (Southwest Region)

(2023-12)

• Lead performance strategy and operational improvement across Asset Living’s Southwest Region, supporting approximately 118 properties and 21,263 units across four states while identifying risk, performance gaps, and growth opportunities.
• Analyze KPIs, financial reporting, leasing trends, and operational performance to identify root causes, prioritize opportunities, and drive corrective action.
• Co-created and launched a KPI-driven Watchlist framework to proactively identify underperforming assets and prioritize intervention, contributing to a reduction in average Watchlist volume from approximately 45 properties to 13.
• Lead cross-functional performance reviews, translating property-level challenges into clear strategies, ownership, timelines, and measurable goals.
• Develop standardized performance tools, processes, training programs, and operational resources that improve consistency, productivity, service delivery, and team capability.
• Support enterprise technology rollouts and coach leaders and teams through focused, data-informed performance strategies and operational interventions.

Community Manager - Asset Living - Phoenix, AZ

(2021-07 - 2023-12)

• Directed business and real estate operations for Class A, lease-up, and build-to-rent communities, balancing financial performance, customer experience, team leadership, and execution.
• Managed budgets, financial reporting, expense control, revenue performance, operational priorities, and business planning while communicating results and strategy with ownership stakeholders.
• Led teams of five or more and coordinated cross-functional and vendor-supported operations, strengthening accountability, cost control, service quality, and execution.

Community Manager - Westwood Residential & Taylor Land Two - Phoenix, AZ

(2020-07 - 2021-07)

• Oversaw operations for a 306-unit Class A midrise community, consistently surpassing budgeted goals, driving renewals, and maintaining delinquency below 1%.
• Increased occupancy from 82% to 98%, reducing estimated vacancy loss by more than $70,000 through targeted strategy, performance management, and team coaching.

Community Manager - Shelton Residential (Asset Living) - Avondale, AZ

(2018-03 - 2020-07)

• Led operations for a 301-unit community, maintaining 97-99% occupancy, reducing delinquency to 1%, and exceeding revenue goals through strong financial management and cross-functional leadership.
• Successfully transitioned a newly acquired property and achieved lease-up objectives ahead of schedule by aligning teams, operational priorities, and execution.

Diploma - SHADLE PARK HIGH SCHOOL (2013)