Julia Fl (beautyfrombeneath)

At the University of California, Berkeley, I immersed myself in research in Organizational Behavior at the Haas School of Business. As an active member in this lab, I coded behavioral data, led cohort studies, and analyzed reports utilizing R. Additionally, I compiled hundreds of studies into written reports and fact sheet summaries, and reported findings and analyses to the lead professor.

Similarly, I had the opportunity to intern with Lighthaven Capital Management, where I worked with their business operations teams to execute social media campaigns on all social media platforms. At Lighthaven, I worked with the data analytics team to research appropriate target audiences for ad campaigns, and audited a database of over 500 potential institutional investors from which the CIO now uses to conduct investor relations.

In the summer of 2021, I explored the field of market research as an intern at 215 Marketing. While there, I gained experience in front end development by creating websites for several small businesses utilizing Figma and WordPress. Additionally, I carried out market research for emerging companies by researching pricing models and competitor products to identify potential barriers to entry.

I analyzed the existing companies in their industry, and worked with 215 on curating the best lead generation for them. These projects were the foundational development of my skills in project management, which I have continued to grow at my current employer.

Since July 2022, I have been a member of Huron Consulting Group in New York City. At Huron, I have worked with C-suite level University leadership daily and conducted in depth analyses to senior internal team members. I have developed quantitative and qualitative data analysis and presentation skills, and my proficiency in MS Excel, MS PowerPoint, and SPSS has allowed me to develop these skills further.

I consistently combine data from various sources to create growth strategies and new opportunities for the client based on peer and aspirant institutions. My work in consulting and business development has driven my pursuit of a career based in working in market research.

HURON CONSULTING, New York, NY

Higher Education Strategy and Operations Analyst - June 2022 to Present

• Analyze quantitative and qualitative data to deliver data-driven decisions to senior internal team members and clients
• Manage client needs and leverage technology to evaluate creative content and growth strategies for the client efficiently and effectively 
• Coordinate team members schedules and resources for constructive team meetings ; lead teams on deliverable status updates
• Manage overall project work plans, defining approach, timing, and key deliverables
• Create structured presentations illustrating key business issues, new insights, and recommendations.
• Conduct the implementation of multi-million dollar cloud-based ERP technology Programs in alignment with and to ensure execution of the strategic and long term plans of the client

NAVIGATE CONSULTING, Philadelphia, Pa

Management Consulting Intern - May 2021 to September 2021

• Researched and analyzed five fundamental change management models as well as determined the most applicable markets for each change management model to drive successful organizational change
• Presented findings to Navigate as well as provided recommendations to senior leadership within the company’s change management operations 

215 MARKETING, Philadelphia, Pa

Market Research Intern - May 2021 to August 2021

• Profiled and analyzed competitor programs including value proposition, practices and pricing strategies
• Created detailed, innovative final reports and presented key findings and analyses to department leadership 
• Developed websites for various small businesses utilizing HTML, WordPress, and Figma and corresponding site maps 

UNIVERSITY OF CALIFORNIA, BERKELEY, Berkeley, California

Research Assistant - September 2019 to May 2020

• Analyzed and coded Participant data from remote and in-person sources and maintained source documentation
• Compiled written reports and fact sheet summaries on experiments to cumulate findings into a format for the leads of the Lab to analyze
• Performed numerous experiments in focus group settings and individual environments aimed to derive information on how consumer behavior varies in individual versus group situations
• Participated in research activities by assisting in the collection of data and initiating research under supervision as appropriate.

NYU - Bachelors in Economics - GPA 3.8

UC Berkeley - Economics and Psychology major - GPA 3.6