Julia Hondros

I specialize in celebrity and influencer marketing, brand partnerships, and event production. With a background leading VIP strategies for brands like Reformation, New Balance, and CARIUMA, I’ve built a career on connecting brands with talent to drive visibility, engagement, and revenue. I’m passionate about building authentic relationships, crafting standout brand moments, and using data to optimize performance and growth.

I have extensive experience leading celebrity and influencer marketing, talent management, and event production for consumer brands. I’ve developed and executed strategic gifting programs, secured high-impact organic and paid placements, managed six-figure budgets, and produced major brand events in New York and Los Angeles. Throughout my career at agencies and in-house at CARIUMA, I’ve built strong industry relationships and driven measurable growth through innovative influencer and affiliate marketing strategies.

I earned a Bachelor of Science in Design & Merchandising from Drexel University, where I developed a strong foundation in brand strategy, trend forecasting, and the business of fashion and consumer goods.