Julien Benichou

Expert in driving experiential and digital marketing campaigns, creative strategy, deal-making, relationship management, contracts, and business development. Accomplished in assessing financial activities and overseeing sales pipeline while working cross-functionally with management, finance, legal, and product teams. Skilled in directing social media, talent relations, public relations, business affairs, creative assets delivery, and partner navigation.

Gen.G Esports, Santa Monica, California Jan 2020 – Feb 2023

Senior Director, Partner Marketing Strategy & Execution (Jan 2022 – Feb 2023)

• Oversaw the creation and day to day business and operations of the “Gen.G Engine” Agency business.
• Directed and executed all brand partner marketing campaigns, including Toyota, McDonald’s, Crocs, and Nimble Neuron.
• Led brand partnerships accounts & activation team: +12 accounts and 3-8 direct reports.
• Served as the primary creative strategist, developing customized and impactful programs to meet brand partner KPIs.
• Generated new revenue streams by endorsing and closing new partner deals and key renewals, accounting for over 5 million dollars in 2022. 

• Ensured seamless development, integration, and implementation of partners’ campaigns by heading partnerships activation team.
• Leveraged consumer insights, competitor activity, and marketplace to deliver relevant, engaging, and successful programs.
• Built strong business connections with partners by pitching and closing new deals and key renewals.

• Formulized and implemented multiple programming strategies, concepts, and campaigns for partners.
• Ensured success of client program through coordination with internal departments.
• Achieved 100% renewal rate for managed accounts.

Account Manager

• Retained customers and nurtured relationships by acting as strategic partner and advisor to client.
• Exceeded partners’ expectations by enforcing partner programs through collaboration with integrated teams.

Director of Operations and Strategy

• Developed MGM Resorts’ gaming and esports strategies & department to provide the best experience to consumers.
• Supervised day-to-day operations, strategies, and Esports consulting division.
• Led a team to administer proposals, research, sales-funnel, and reports.

Bachelor of Arts, Political Science/Peace & Conflict Studies

University of California, Berkeley, California, 2013