Aubrey Colandreo

Results-driven Marketing Manager with 8+ years of experience driving brand growth through strategic promotional campaigns, influencer partnerships, and data-driven marketing initiatives. Skilled in identifying new business opportunities, optimizing customer engagement, and managing multi-platform social media strategies. Expertise in influencer relations, brand collaborations, advertising, and CRM systems.

Proven ability to lead high-performing teams and collaborate cross-functionally with design, sales, and product teams to execute impactful marketing strategies that boost visibility, retention, and revenue.

Marketing Manager, Influencer Partnerships - Riff - San Francisco, CA (Remote)

(2020-10)

• Managed end-to-end affiliate and influencer onboarding for 50+ high-volume partnerships monthly, from initial sourcing through email marketing campaigns to contract execution.
• Negotiated performance-based contracts and commission structures to meet brand growth goals and ROI targets.
• Enhanced influencer campaign performance through tracking key metrics and providing data-driven weekly reports.
• Improved backend partnership processes by refining promotional messaging and content tracking for increased funnel efficiency.
• Led cross-functional initiatives such as online ad campaigns, influencer agency collaborations, and charity events.

Affiliate Marketing Associate - Playlist - San Francisco, CA

(2018-05 - 2020-09)

• Analyzed behavior from 10,000+ daily active users to refine marketing strategies, doubling average app engagement time.
• Orchestrated pre-launch affiliate strategies, securing high-impact brand deals and coordinating promotions that established the platform's initial market presence.
• Implemented proactive engagement and retention strategies that doubled audience growth and significantly increased user interaction through strategic partner content.
• Developed and standardized internal training materials, cutting onboarding time by 50% for cross-functional teams and ensuring a scalable foundation for future partnership growth.

Bachelor of Arts - Economics - The University of Arizona, Eller College of Management (2014 - 2018)