Justin Joseph

Revenue-focused marketing executive with 20+ years leading B2B strategic partnerships and full-stack B2C customer acquisition teams. Proven track record scaling multi-channel growth engines that convert—improving conversion rates (15–40%), reducing cost per acquisition (10–30%), and increasing revenue per customer (10–25%).Experienced operator at the C-suite level, aligning marketing, sales, and operations through data-driven strategy, forecasting, and performance management.

Background spans Fortune 100 and entrepreneurial organizations, with ownership of $5M–$50M+ budgets and end-to-end revenue systems—from demand generation through closed sale.

Executive Vice President, Direct Marketing at Trident Marketing (2019-01 – Present)

• Owned end-to-end acquisition strategy across digital, call center, and field marketing channels
• Managed $25MM+ annual marketing budget with full ROI accountability
• Increased lead-to-appointment conversion by 20–35%
• Drove sales revenue per customer increases of $500+ front line & $750+ member upgrade
• Built forecasting models improving planning accuracy by ~20%
• Implemented KPI dashboards enabling real-time optimization
• Partnered cross-functionally to increase tour flow and profitability

Fractional CMO at Holidays Network Group (2022-01 – 2023-01)

• Generated incremental 6-figure annual revenue streams business development
• Created & registered a new travel incentive-package sale and developed team of IH marketer(s) to sell onsite
• Improved appointment show rates by 15–20% depending on the sales track (Orlando & Miami, FL)

Senior Marketing Manager at Travel + Leisure Co. (2013-01 – 2019-01)

• Managed $50M+ annual marketing budgets at each
• Increased campaign penetration rates by 20–30% depending on site * time period
• Improved retention by 15–25% and sent to team members to *ClubElite in 2017

Director of Marketing Operations at Hard Rock Hotel | Cancun, MX (2011-01 – 2013-01)

• Implemented KPI systems improving visibility and accountability use of best practices & proven processes
• Drove double-digit performance gains, with bi-lingual event & static location consumer direct marketing teams

Marketing Manager at Bluegreen Vacations (2004-01 – 2010-01)

• Improved close rates and productivity and was promoted from within community marketing specialist OPC
• Optimized staffing and campaign efficiency reporting to director of sales & marketing

Supervisor at Starwood Hotels & Resorts Worldwide (2001-01 – 2004-01)

• Led frontline teams and operations from the front
• Developed foundation in performance management

Bachelor of Arts in Business Administration (Marketing focus) – Arizona State University (2005-01)