Kalon Atkins

Dynamic creative strategist with 9+ years of experience in content creation and direction, social media strategy, and brand storytelling. Expertise in crafting emotionally resonant content and high-converting digital narratives for leading brands. Proficient in multiple editing platforms, AI tools and multimedia production, boosting engagement and driving conversions across diverse platforms.

AI Multimedia & Visual Specialist at Independent Contractor (2025-08 – Present)

• Provided in-depth AI training on video and image datasets, focusing on scene, subject, audio, and environmental context with timestamp accuracy to enhance content realism and alignment.
• Evaluated short-form visual content for realism, coherence, and alignment with creative and technical prompts, rating motion quality, texture accuracy, lighting fidelity, and audio synchronization.
• Conducted comparative analysis of AI-generated video and image outputs to select samples best fulfilling creative objectives.
• Delivered performance feedback and quality reviews, identifying strengths and inconsistencies, flagging low-quality samples, and documenting improvement criteria.
• Produced visual reference content with controlled variations in background, composition, wardrobe, and subject movement to guide AI learning on transformation and style adaptation.

Creative Director & Producer at Content Strategist (2017-07 – Present)

• Led creative direction and content strategy for brands across TikTok, Instagram, and other platforms, driving social media growth, retention, and brand alignment.
• Crafted emotionally resonant storytelling and provided on-camera and voiceover talent for campaigns with Adidas, Gatorade, Netflix, AT&T, and ESPN, enhancing audience connection.
• Monitored and analyzed social media and market trends using social listening tools to develop timely, relevant content that increased engagement, conversions, and brand visibility.
• Designed, edited, and produced visual content using Adobe Photoshop, Premiere Pro, Canva Pro, CapCut, and AI platforms, ensuring high-quality and brand-consistent assets.
• Developed and pitched innovative concepts for short-form and long-form content, ads, and campaigns, translating creative briefs into effective visual execution plans.

Content Creator at LMH Agency (2025-03 – 2025-05)

• Planned, shot, and edited high-quality videos and photos optimized for social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts.
• Collaborated with marketing and strategy teams to develop content aligned with brand messaging and client objectives, enhancing audience engagement.
• Produced visually compelling assets for websites, email marketing campaigns, and digital ads to support client marketing goals.
• Stayed current with content trends and platform updates to maintain competitive edge for LMH Agency and clients.
• Utilized video and photo editing software to enhance content quality and apply branding elements for optimized distribution.

Media Director at RCC (2021-01 – 2024-10)

• Spearheaded video production workflows delivering high-quality multimedia content aligned with brand objectives, enhancing audience engagement.
• Directed editing projects that optimized videos for social and digital platforms, significantly increasing viewer interaction.
• Applied advanced motion graphics, transitions, and visual effects to elevate content quality and viewer experience.
• Collaborated cross-functionally to create end-to-end content solutions from ideation through execution, including video editing and copywriting.
• Led creative teams ensuring efficient workflows and timely project delivery to meet brand standards and deadlines.

Associate of Science in Film – Los Angeles Film School - Hollywood

Bachelor of Science in Entertainment – Los Angeles Film School - Hollywood