NV5 Geospatial, Oakland, CA (Remote)
Creative Lead & Marketing Strategy Manager (Apr 2023 - Aug 2024)
- Developed user-centric, solutions-based product storytelling & design language for ENVI Ecosystem to launch fully integrated product marketing & content campaigns across website, social, collateral, technical documents, video, events, advertising, and in-product UI/UX.
- Translated ENVI Ecosystem product stories into visually compelling presentations for internal/external stakeholders – leveraging imagery and mood boards to simplify technical concepts and immersively communicate product experience.
- Led ideation & strategy sessions with executives, business leads, and marketing teams to refine creative vision, core visual framework, develop strategic roadmaps & execute asset creation to support product launch rebrand campaigns for legacy IDL software products.
- Led monthly brown-bag sessions to regularly update internal teams to report the latest industry trends, approaches and best practices brought back from events like Adobe MAX.
Creative Marketing Director (Apr 2021 -Aug 2023)
Shoplook, San Francisco, CA
- Launched user community storytelling campaigns, transforming top users into platform influencers to grow paid subscriber base and user retention rates by 40% year-over-year.
- Developed new visual brand identity with scalable creative design systems launched across website, multi-channel marketing campaigns, and application UI.
- Guided founding CEO through creative concept development with moodboards, mockups, and presentations to refine core visual framework and lay foundations for a modern, cohesive, and scalable brand user experience.
- Directed third-party agencies through iteration/feedback cycles – refining logos, typography, color palettes, UI elements, and iconography, and developing brand asset libraries and guidelines.
NV5 Geospatial/L3Harris, Oakland, CA (Remote)
Marketing Strategy Lead (Nov 2020 - Apr 2023)
- Directed designers, subject-matter experts, and content strategy teams to expand brand storytelling beyond traditional marketing tactics – capturing new customer segments + increasing lead gen activity by 26%.
- Integrated technology solutions (like Asan, Adobe Creative Cloud, Microsoft Teams, etc.) to enable more responsive & agile production workflows, reducing turnaround times by 50% over 3 years.
- Led regular cross-functional team meetings with product & engineering teams to understand marketplace impact of new product updates/features, integrate it with existing product language & storytelling and distribute it across product marketing content campaigns (ex. use cases, tutorials, videos, blogs, social campaigns, etc.)
NV5 Geospatial/L3Harris, Broomfield, CO
Creative Marketing & Brand Lead (Jul 2017 - Nov 2020)
- Directed visual identity creation & launched a scalable creative design system for ENVI Analytics Symposium (EAS) event, establishing cohesive and immersive brand experiences across physical/digital event spaces.
- Expanded system internationally, directing visual + experiential design for the SAR Analytics Symposium (SAS) in Rome, Italy. Led on-site execution – overseeing AV production, staging, and promotional brand content development.
- Directed high-impact creative projects, ingraining consistent brand narrative & aesthetic across multiple marketing channels.
NV5 Geospatial/Harris, Broomfield, CO
Senior Creative Marketing Specialist (May 2013 - Jul 2017)
- Designed unified, multimedia marketing campaign assets, including print, digital, and video formats distributed across website content & design, social media, collateral, presentations, event spaces, advertising, lead gen, and communications.
- Revamped video content standards to focus on unified brand aesthetic and production quality, driving 70% increase in digital content ROI.
