Kami Blake

Led complex, multi-channel campaigns for top-tier clients like Synchrony and Bank of America, driving measurable engagement gains and cost savings—such as a $12M reduction through digital servicing initiatives. Skilled in navigating regulated industries, coordinating cross-functional teams, and optimizing workflows to accelerate delivery by 20%. Combines strategic client partnership with data-driven metrics to elevate brand impact and operational efficiency.

Work Experience

Digital Servicing Campaign Manager

Synchrony Sep 2023 – Dec 2025

• Spearheaded a 12-month omnichannel campaign, achieving over $12M in cost savings by converting 6.2M accounts to digital servicing.
• Partnered with agile teams, compliance, and legal teams to align campaigns with regulations and strategic goals.
• Conducted A/B testing and analytics, achieving a 15% lift in engagement rates.

Circa Healthcare 2022 - 2023

• Led global client relationships for the leading animal pharmaceutical brand, executing campaigns aligned with KPI’s.
• Directed project timelines, resourcing, and approvals in a highly regulated environment using Veeva Vault.
• Secured financial accuracy through forecasting and billing oversight.

Tufts Health Plan 2020 - 2022

• Directed enterprise-level projects across IT, compliance, and product teams to support strategic objectives.
• Launched member-focused initiatives that improved service delivery and reduced processing times by 12%.
• Partnered with leadership to deliver high-visibility healthcare integrations with full regulatory compliance.

• Oversaw production for 200+ campaigns across digital and print, ensuring brand compliance.
• Streamlined approval workflows with brand/legal teams, reducing turnaround times by 20%.
• Mentored a team of five, significantly improving operational efficiency and team productivity.

Hill Holliday 2010 - 2011

• Coordinated cross-functional teams and vendors to ensure compliance with campaign requirements.
• Oversaw multi-million-dollar marketing projects across digital, print, and broadcast channels.

Arnold Worldwide 2008 - 2010

• Managed multi‑channel campaigns including digital, print, and broadcast.
• Facilitated collaboration across multidisciplinary teams to deliver strategic, high‑impact output.
• Served as client liaison, managing feedback cycles, approvals, and communication throughout program development.

Education

Emmanuel College | Bachelor of Business Administration & Management

Bay State College | Associate of Business

Bay State College | Associate of Travel Services Management