Karen

Marketing professional with 4+ years of experience in integrated marketing and influencer campaigns, supported by 7+ years of overall professional experience and a background in business development. Experienced in developing and executing cross-functional marketing programs across content, creator partnerships, digital, and events, with a track record of driving revenue growth, audience engagement, and measurable campaign results.

Account Manager at Ogilvy Advertising Co., Ltd. (2023-05 – 2025-06)

• Managed a year-long integrated marketing program with a US$700K+ budget, delivering 20+ campaign initiatives across digital, influencer, PR, OOH/DOOH, and event channels.
• Led two large-scale offline activations, engaging 80%+ of 1,500+ attendees and acquiring 570+ followers for the client's official messaging account. Achieved 95%+ gift redemption, collected 545 survey responses, and distributed all 1,000 giveaway items.
• Managed brand Facebook and Instagram content calendars, publishing 8–10 Facebook posts and 5 Instagram posts plus 6 Stories monthly, generating 200K+ Facebook reach and up to 16.8% Instagram engagement on campaign content.
• Executed 25+ Instagram creator partnerships across feed posts and Reels, managing creator coordination and content delivery; individual posts generated up to 50K reach and 9.8% engagement.

Deputy Business Development Manager at iKala Interactive Media Co., Ltd. (2021-11 – 2023-03)

• Managed a strategic client account for LINE, a leading Asian messaging platform, overseeing approximately US$100K in annual revenue across 20+ influencer campaigns on Instagram, Facebook, and YouTube.
• Led a four-person team across 300+ creator collaborations, overseeing creator sourcing, negotiations, content delivery, and cross-functional campaign execution.
• Executed an Instagram influencer campaign featuring 10 Reels, 50 posts, and 62 Stories, generating 1.5M+ reach, 900K+ Reels views, and 8K+ follower growth.

Senior Sales Executive at iKala Interactive Media Co., Ltd. (2020-10 – 2021-09)

• Generated US$1M+ in annual revenue through influencer marketing solutions, achieving 126% of quarterly sales target.
• Developed client proposals and managed end-to-end influencer campaigns across beauty, e-commerce, FMCG, and financial-services brands, from brief development and creator strategy through performance reporting.

Sales Specialist at Lion Travel Service Co., Ltd. (2017-07 – 2020-09)

• Developed customized corporate travel and MICE solutions for B2B clients, leading end-to-end project planning and execution based on client needs.

Certificate in Marketing with Concentration in Digital Marketing – University of California, Los Angeles Extension (2026-01 – 2026-09)

Bachelor's Degree in Tourism & Digital Knowledge – Alethia University (2013-09 – 2017-06)