Katelynn Hicks

Licensed Esthetician, Esthetics Educator, and sales leader with 3+ years of experience across beauty retail, professional skincare, client development, and team leadership. Proven ability to drive revenue, strengthen customer relationships, analyze sales performance, educate professionals on products and treatment protocols, and identify opportunities for business growth. B.S. in Commerce & Business Administration with experience in entrepreneurship, KPI analysis, CRM, presentations, customer retention, and performance-focused selling.

Combines professional skincare expertise with strong business acumen and a consultative, customer-focused sales approach.

Esthiology Educator - AVEDA ARTS & SCIENCES INSTITUTE

(2026-01)

• Deliver professional skincare and product education through demonstrations, presentations, hands-on instruction, and individualized coaching.
• Train emerging esthetics professionals on client consultation, treatment planning, home-care recommendations, retail selling techniques, and Aveda product knowledge.
• Evaluate performance and identify opportunities for improvement while maintaining professional technical, service, sanitation, and state-board standards.
• Develop students' client relationship, communication, retail, and business-building skills for successful entry into the professional beauty industry.

Assistant Store Manager - CHICO'S FAS / SOMA

(2023-06 - 2026-01)

• Drove sales and customer retention by building relationships, identifying client needs, recommending solutions, and supporting execution of store sales strategies.
• Led and developed 10+ associates through sales coaching, performance management, product education, and customer-service training.
• Analyzed KPIs, conversion, sales trends, customer activity, and business performance to identify opportunities and adjust selling strategies.
• Supported sales forecasting, merchandising, operational planning, and promotional initiatives while aligning execution with broader district goals.
• Implemented operational improvements that increased efficiency and contributed to a 20% reduction in employee turnover; resolved escalated customer concerns while protecting brand relationships.

Contracted Licensed Esthetician / Spray Tan Technician - TANNING OASIS

(2025-01)

• Build and maintain client relationships through consultations, customized skincare recommendations, professional treatments, and home-care education.
• Perform facials, dermaplaning, microdermabrasion, chemical peels, brow lamination, waxing, and spray tanning while educating clients on appropriate treatment and retail product options.
• Support client retention and service growth through personalized recommendations, follow-up, professional service, and consistent sanitation standards.

Lash Technician - RENEW U STUDIOS AND SPA

(2023-01 - 2023-12)

• Delivered customized aesthetic services while supporting client retention and relationship development; tracked sales, rebooking, appointment activity, and consultation-based product recommendations.

Assistant Store Manager - RUE21

(2022-06 - 2022-12)

• Increased weekly revenue by 15% through promotional strategies, customer engagement, merchandising, and performance-focused execution; tracked sales metrics and coached team members to improve productivity.

Project Assistant - KIESHA'S KREATIONS & EVENT PLANNING

(2019-01 - 2022-01)

• Coordinated 15+ client events annually, managing vendor relationships, logistics, budgets, timelines, and customer communication; negotiated pricing that improved project margins by up to 15%.

B.S. - Commerce & Business Administration, Management - The University of Alabama (2022-05)

A.A.S. - Salon & Spa Management: Esthetics - Shelton State Community College (2024-12)

Spa Instructor Training - Aveda Arts & Sciences Institute (2026)