Kathleen Janis

I am an experienced content creator with professional background in videography, photography, graphic design, & social media marketing. My mission is to seamlessly integrate strategic marketing, vibrant design, and branding to captivate audiences, attract customers, and enhance a company's bottom line.

PROFILE 

I am an experienced social media manager and multidisciplinary content creator. I drive business growth through innovative design strategies & customer engagement.

SKILLS • Proficient in Adobe Premiere Pro, Photoshop, Illustrator • Experienced in videography, photography, graphic design, marketing/sales • Excellent communication & interpersonal skills • Highly motivated and self starting individual • Team player & driven by results

EXPERIENCE 

VIDEOGRAPHER & SOCIAL MEDIA MANAGER; AVIV JIU JITSU; BOYNTON BEACH, FL — 2021-2023 • Developed strategic video content for social media channels to increase audience engagement & sales.

• One of my videos was picked up by a premiere jiu jitsu brand, Hyperfly, & was used as their website headliner in 2021.
• Created video advertisements for AVIV Experience, a biannual women's jiu-jitsu retreat. Leveraged Instagram and Facebook to boost registration sales. Achieved an 80% closure rate via an Instagram sales funnel, resulting in sold-out retreats on both occasions. 

FREELANCE SOCIAL MEDIA MANAGER & CONTENT CREATOR; KAT JANIS ART LLC; WEST PALM BEACH, FL 2017-PRESENT

 • Create engaging and brand specific content for client’s social media using honed skills in videography, photography, & graphic design

• Mastered video editing techniques and equipped with professional-grade camera gear to produce captivating visual content.

SOCIAL MEDIA MANAGER; ELITE STRATEGIES; BOYNTON BEACH, FL —2019-2020 

• Managed multiple agency accounts where I was responsible for creating brand specific content & boost account following
• Created customized merchandise designs for a high priority client which were later bought out by Alice & Olivia for a bespoke cell phone case. 

I attended Florida Atlantic University for three years, pursuing a BA in English and business writing, achieving a 3.4 GPA. This academic journey has honed my writing abilities, providing me with a foundation for effective storytelling, crafting content in alignment with a company's unique brand voice, and engaging with diverse audiences.