College Creek Consulting, Remote - Fractional Marketing Professional
MARCH 2025 - PRESENT
- Develop and implement strategic marketing plans aligned with growth goals.
- Track campaign performance and continuously test and refine strategy to improve ROI.
- Create customer and lead journey campaigns to increase engagement.
- Design and execute lead scoring and grading to optimize resources and drive conversions.
- Set marketing calendars and budget.
- Clients include a major company in the hospitality and vacation ownership industry, global IT management and security company and national restaurant chain.
Datassential, Remote - Associate Director, Customer Experience
MARCH 2022 - MARCH 2025
- Managed a $3.95M client portfolio, providing strategic insights to restaurant operators, manufacturers and technology partners to drive growth and innovation.
- Led competitive analysis and category insight reports that informed product development and go-to-market strategies.
- Executed concept testing and A/B testing plans to optimize brand messaging and market positioning.
- Delivered keynote presentations at conferences on consumer behavior and industry trends.
- Prepared materials for sales presentations and led webinars.
Fishbowl, Alexandria, VA - Account Director / Senior Marketing Consultant
JANUARY 2012 - MARCH 2022
- Directed marketing strategy for major brands, achieving consistent year-over-year revenue growth across a $20M client base.
- Led a team of Account Managers and Marketing Consultants to execute integrated marketing campaigns across email, digital, and social channels.
- Developed CRM-driven segmentation and targeting strategies, improving customer engagement and campaign effectiveness.
- Launched loyalty programs, SMS campaigns, and mobile app initiatives to enhance brand engagement.
ESI International Arlington, VA - Marketing Manager / Events Manager
JANUARY 2008 - JANUARY 2012
- Implemented an email marketing system that increased lead generation and nurture efficiency.
- Developed marketing collateral and content across print and digital platforms, collaborating with creative and production teams.
- Managed budgets, vendor negotiations, and end-to-end planning for trade shows, conferences, and webinars.
- Trained and supervised event staff, ensuring seamless event execution.
The Advisory Board Company, Washington, DC - Account Manager & Marketing Associate
JULY 2006 - NOVEMBER 2007
- Negotiated contracts totaling over $4M in revenue and maintained client satisfaction through exceptional service.
- Recruited members to national conferences and managed conference materials and logistics.
- Analyzed internal and external data to inform marketing strategies and member engagement initiatives.
