Katlyn Kiernan

Managed end-to-end optimization of product listings across Amazon Seller Central, Walmart Seller Central & Supplier One platforms, and DTC channels, improving discoverability and conversion through SEO-optimized titles, bullet points, and product descriptions. Led the creation and optimization of Amazon PDP content, including A+ modules, brand carousel keywords, and enhanced imagery aligned with platform requirements and brand guidelines. Coordinated new product launches and variant listings, managing SKU variations, category paths, and product upload templates to ensure accurate catalog structure and compliance.

Marketing Associate II - Dynacraft Wheels - Savannah, GA

(2025-09 - 2026-02)

• Managed end-to-end optimization of product listings across Amazon Seller Central, Walmart Seller Central & Supplier One platforms, and DTC channels, improving discoverability and conversion through SEO-optimized titles, bullet points, and product descriptions.
• Led the creation and optimization of Amazon PDP content, including A+ modules, brand carousel keywords, and enhanced imagery aligned with platform requirements and brand guidelines.
• Coordinated new product launches and variant listings, managing SKU variations, category paths, and product upload templates to ensure accurate catalog structure and compliance.
• Developed standard operating procedures (SOPs) for marketing and e-commerce workflows, including DTC email campaigns, promotional pricing in Amazon Seller Central, and internal listing optimization processes.
• Produced and edited digital marketing assets including hero banners, product imagery, and email graphics to support campaigns, product launches, and seasonal promotions.
• Executed DTC email marketing campaigns through HubSpot, managing templates, segmentation lists, and promotional messaging to increase customer engagement.
• Collaborated cross-functionally with product, compliance, and operations teams to ensure regulatory documentation, testing reports, and listing compliance were correctly submitted to retail platforms.
• Utilized data analysis and spreadsheet tools to manage product data, keyword tracking, variation structures, and listing performance improvements.

Associate Marketing Manager - Tail Activewear, Greater Circle Ventures LLC. - Savannah, GA

(2024-01 - 2025-05)

• Organized email analytics into a deck for weekly fiscal review meetings.
• Wrote copy for marketing emails.
• Wrote copy for Facebook Paid Media Ads.
• Organized launch on QVC.
• Managed new arrivals and availability for new collection launches.
• Managed "Back in Stock" lists for customer notifications on product arrival.
• Created flash sales to drive traffic to the ecommerce store.
• Created compelling full price campaigns to drive traffic to the ecommerce store.
• Collaborated with team on projects.
• Monitor Google keywords and update SEO regularly.
• Assisted the Ecommerce team with any needs outside of marketing duties.
• Assisting with marking down collections according to the cadence per season.
• Importing new products to Shopify and arranging collections to show off products to their best advantage.

Ecommerce Lead Customer Service Representative - Tail Activewear, Greater Circle Ventures LLC. - Savannah, GA

(2018-11 - 2024-01)

• Processing customers orders through Shopify.
• Answering customer phone calls.
• Processing internet returns.
• Building collections of new and existing products in Shopify.
• Manage inventory and mark down older styles according to the cadence per season.
• Audit orders to ensure a positive customer service experience.
• Communicate with the warehouse to make sure orders are fulfilled correctly and in a timely manner.

Band Instrument Sales & Road Representative Assistant - Portman's Music Superstore - Savannah, GA

(2013-04 - 2018-11)

• Instrument sales, made sure to have product knowledge to be able to educate customers on different instruments.
• Good people skills, ability to read a situation and work with various individuals.
• Appraised trade-in instruments and facilitated the trade-in process for customers.

Head Cashier - Portman's Music Superstore - Savannah, GA

(2013-04 - 2018-11)

• Supervise front-end operations
• Opened and closed the store performing start and end of day activities.
• Write the cashier manual for training new employees on registers and systems.
• Cashier skills, ability to do quick math and work with a POS system.
• Handle tender and audited the cash registers daily.
• Answering phones and directing customers to the correct departments.
• Monitor and restock cashier supplies as well as maintaining the "gift shop area."
• Loss prevention and security. I was the first and last person to interact with every customer.

Business Administration - Business Administration, focus on Digital Marketing - New England School of Business (2016 - 2018)

Undergraduate - Writing and Linguistics, minor in Information Technology - Georgia Southern University (2010 - 2013)

High School Diploma - Fine Arts - South Effingham High School (2004 - 2008)