Katy Bowers

Led transition to intent-based search to boost targeting and lead quality. Planned and managed multi-channel ad campaigns for B2B and B2C clients. Optimized performance and ROI through ongoing analysis and refinements.

Advertising Specialist - EmoryDay

(2023-01)

• Led transition to intent-based search to boost targeting and lead quality.
• Planned and managed multi-channel ad campaigns for B2B and B2C clients.
• Optimized performance and ROI through ongoing analysis and refinements.
• Applied data insights to guide strategy and present results to stakeholders.
• Partnered across teams to align campaigns with business goals and trends.

Digital Marketing Manager - MyPhoto

(2021-04 - 2022-12)

• Repositioned product from novelty to must-have décor with an innovative campaign.
• Drove a 40% sales increase through targeted Facebook, Google, and Twitter ads.
• Improved efficiency by refining budgets, prioritizing top channels, and launching a cohesive marketing calendar.

Advertising Specialist - BrandStar

(2018-05 - 2021-04)

• Partnered with account managers to execute PPC optimizations.
• Supported client relationships and managed campaigns for peak performance.
• Analyzed data to guide strategic decisions and improve outcomes.

Associates in Arts - Palm Beach State College (2018-05)