Kaylie Stuart

Senior Amazon Brand Leader and Results-Driven E-commerce Project Manager with 7 years of experience scaling brands through strategic marketplace management, full-funnel advertising, and data-driven optimization. Proven success driving revenue growth, improving profitability, and building strong brand presence across Seller Central and Vendor Central environments. Brings deep expertise in end-to-end project management, Amazon Ads, SEO, product launches, and high-impact digital marketing initiatives to maximize ROI.

Combines strategic thinking with a creative, user-centric mindset to deliver innovative digital experiences that enhance customer engagement and produce measurable business results. Thrives in fast-paced, high-growth environments, collaborating cross-functionally with marketing, IT, design, and supply chain teams to align strategy, accelerate execution, and consistently exceed business and stakeholder goals.

Amazon Account Manager - Walker Edison

(2025)

• Directed end-to-end Amazon brand strategy, driving 55% month-over-month revenue growth through portfolio-level merchandising, advertising optimization, and marketplace execution.
• Owned $100K+ monthly Amazon Ads budget, achieving ROAS of 6.8 and reducing ACoS by 15.6%, balancing aggressive growth with profitability.
• Launched and scaled 217+ SKUs across Seller and Vendor Central, managing go-to-market strategy, SEO, PDP setup, A+ Content, and early-stage performance optimization.
• Implemented advanced Amazon SEO and keyword strategies, improving organic rankings, increasing traffic, and sustaining long-term sales velocity.
• Optimized product detail pages and brand assets—titles, bullets, images, and A+ Content—boosting conversion rates while enhancing brand consistency and storytelling.
• Analyzed weekly marketplace metrics (sessions, CVR, TACoS, Buy Box, contribution margin) to guide pricing, promotions, and inventory decisions, driving profitable growth.
• Partnered cross-functionally with marketing, creative, supply chain, and operations teams to align brand strategy, streamline launches, and execute high-impact initiatives efficiently.

Director of Amazon - Retail Consulting Team

(2023-01 - 2025-01)

• Directed cross-functional Amazon operations and led a team of 4 professionals ranging from entry-level analysts to a VP of Finance, fostering collaboration, accountability, and operational excellence across all initiatives.
• Developed and implemented standardized reporting, defect tracking, and issue resolution processes, improving team efficiency, reducing delays in product launches, and ensuring high-quality marketplace performance.
• Owned end-to-end product rollouts, leveraging expertise in design specifications, business requirements, and functionality to optimize both pre-launch planning and post-launch performance, increasing overall launch success rates.
• Enhanced Amazon SEO and PPC strategies, applying advanced keyword research, content optimization, and advertising tactics that drove a 30% increase in average revenue and improved brand visibility across multiple categories.
• Managed inbound inventory planning and forecasting, identifying potential disruptions proactively and implementing solutions to prevent stockouts or delays, ensuring smooth supply chain operations.
• Supported multi-channel e-commerce operations, providing strategic oversight and operational guidance for Target, Shopify, Walmart, TikTok Shop, and eBay initiatives, aligning processes and KPIs across platforms.
• Partnered with cross-functional teams, including marketing, creative, supply chain, and operations, to ensure alignment on product launches, campaign execution, and business objectives, driving measurable growth and maintaining brand consistency.
• Introduced process improvements and team development initiatives, mentoring analysts and streamlining workflows, resulting in faster decision-making, higher accuracy, and stronger stakeholder confidence.

Ecommerce Product Manager - Thrasio

(2020 - 2023)

• Led ongoing optimization programs for product listings, including product detail pages, images, A+ Content, and brand stores, designing and executing structured testing plans to increase discoverability, improve conversion rates, and enhance overall customer experience.
• Built and launched Amazon listings end-to-end, managing both Seller Central and flat-file uploads, including complex product variations, conditional listings, and compliance checks, ensuring listings were accurate, fully optimized, and performance-ready.
• Owned product compliance and regulatory oversight, including creation of Universal Product Codes (UPCs), verification of trademarks, legal entity alignment, and GS1 certification, reducing errors and ensuring smooth product launches across multiple categories.
• Designed and implemented A+ Content and enhanced brand assets, improving product storytelling, visual appeal, and cross-sell opportunities, contributing to measurable increases in traffic, engagement, and sales.
• Collaborated with cross-functional teams and external agency partners, participating in trainings, industry roundtables, and strategy discussions to share insights, adopt best practices, and align on evolving marketplace trends and opportunities.
• Monitored and analyzed performance metrics, including traffic, conversion rate, and revenue trends, using insights to inform content updates, promotional strategies, and ongoing optimization of product listings.
• Supported multi-category product launches and lifecycle management, ensuring consistent branding, messaging, and operational efficiency while managing high-volume product portfolios in a fast-paced environment.
• Acted as a subject matter expert on Amazon platform practices, training junior team members, streamlining listing workflows, and implementing scalable processes to improve speed, accuracy, and consistency of marketplace operations.

Bachelors of Science - Business - University of Phoenix (2023-07)

Master of Science - Marketing – Digital Marketing and Advertising - Liberty University (2025)