Keaton Ashby

Results-driven marketing leader with a Master of Arts in Strategic Communications, adept at executing impactful social media and branding strategies. Successfully developed and optimized content across digital platforms, increasing audience engagement and brand visibility. Extensive experience in graphic design and multimedia production using Adobe Creative Suite.

Marketing Coordinator at THE EDGE BASEBALL TRAINING FACILITY (2024-08 – Present)

Lead all marketing, branding, and social media initiatives for a growing baseball training organization.

• Develop and execute content strategies across Instagram, Facebook, X, and other digital platforms.
• Design digital graphics, promotional materials, apparel branding, and marketing collateral using Adobe Creative Suite.
• Produce photography and videography content to support marketing campaigns and athlete promotion.
• Analyze audience engagement metrics and platform performance data to optimize content strategy.
• Collaborate with leadership to market events, camps, player development programs, and organizational initiatives.
• Manage content production from concept through publication while maintaining consistent brand standards.

Graduate Assistant, Sports Information at AVILA UNIVERSITY ATHLETICS (2023-01 – 2024-08)

Managed digital communications and content supporting multiple collegiate athletic programs.

• Evaluated social media analytics and audience engagement metrics to improve content performance.
• Assisted with branding initiatives across athletic facilities, websites, videoboards, and social platforms.
• Produced graphics, photography, written content, and promotional materials to strengthen brand identity.
• Supported game-day communications and athletic event operations.

Social Media Intern at AVILA UNIVERSITY BASEBALL (2022-01 – 2023-01)

Rebranded baseball program's digital presence and social media strategy to enhance audience reach.

• Contributed to marketing initiatives that boosted program visibility and engagement across platforms.
• Coordinated content planning and publishing throughout athletic season to streamline communication.
• Designed digital graphics and multimedia content utilizing Adobe Photoshop, Illustrator, InDesign, and Lightroom.

Master of Arts in Strategic Communications – AVILA UNIVERSITY (2024-08)

Bachelor of Arts in Communications - Sports Communication – AVILA UNIVERSITY (2022-12)