
Keegan Rogers
Director of People Operations | Recruiting & Workforce Strategy Leader | Building Scalable Hiring Systems & Performance-Driven Cultures
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About
Relationship-driven operator with experience leading workforce strategy, organizational planning, and multi-market execution inside national sports organizations. Brings a background in fast-moving environments where trust, communication, and responsiveness directly impact long-term growth. Skilled at navigating layered organizations, aligning stakeholders around shared priorities, and building systems that improve execution across teams.
Comfortable managing day-to-day partnership needs while identifying larger opportunities that strengthen engagement, retention, and operational performance.
Experience
Executive Director of People Operations & Culture at Skyhawks Sports (2022-06 – Present)
- Direct workforce planning across a national footprint of more than 3,100 employees, aligning staffing strategy with seasonal demand, market expansion, and operational priorities
- Built reporting infrastructure that gives senior leadership visibility into hiring activity, staffing gaps, and readiness across regions, improving response time during peak growth periods
- Work closely with regional leaders and executive stakeholders to support consistent program delivery across dozens of markets with varying operational needs
- Step into struggling territories to assess operational breakdowns, rebuild communication structures, and stabilize execution during periods of transition
- Support 18 area managers through performance coaching, hiring guidance, and operational planning tied to broader organizational goals
- Partner across departments to improve coordination between recruiting, operations, and field leadership, reducing friction in high-volume environments
- Help leadership evaluate market performance trends and staffing capacity when determining expansion opportunities and resource allocation
Marketing & Communications Director | Goalkeeping Director | Head Coach at Eastside Timbers & Thorns FC (2019-01 – 2022-12)
- Managed club communications and external messaging while serving as a primary point of contact for families, coaches, and community stakeholders
- Oversaw scheduling, staffing coordination, and program logistics across multiple teams and locations during periods of frequent change
- Adjusted programming and staffing plans based on participation trends and seasonal demand to maintain consistency across the club
- Played an active role in hiring discussions, identifying staffing gaps and helping leadership address operational needs before they affected programming
- Built strong working relationships across coaches, families, and staff, contributing to long-term retention and stronger community engagement
- Supported organizational visibility through community outreach, partner engagement, and ongoing communication efforts tied to club growth
Senior Director at Western Washington Surf FC (Formerly Titans FC) (2016-01 – 2018-12)
- Supported organizational growth from 31 to 55 teams while helping leadership scale staffing structures, scheduling systems, and operational coordination
- Created scheduling frameworks that balanced field availability, coach assignments, and travel logistics across several locations
- Worked alongside club leadership on recruiting and retention initiatives that supported continued enrollment growth year over year
- Helped maintain operational consistency during rapid expansion by improving communication between coaches, administrators, and leadership staff
Soccer Operations & Development | College Coach | WPL Academy Head Coach at Gonzaga University (2014-01 – Present)
- Coordinate travel logistics, scheduling, and staffing across competitive environments where flexibility and quick decision-making are essential
- Maintain communication across athletes, staff, and leadership groups to ensure alignment during changing schedules and operational demands
- Support player development environments that require relationship management, accountability, and consistent organizational structure
Education
Bachelor's Degree in Literature with a Secondary Education Emphasis – Western Washington University (2017-05)
