Keerti Hegde

Platform Design Engineer with 8+ years of production frontend engineering and 5+ years of product design experience. I architect and build scalable design systems, translate high-fidelity Figma specs into pixel-perfect React components, and prototype North Star concepts in code — bridging the gap between design intent and engineering execution at platform scale. I've built 55+ production components in Storybook, shipped enterprise UI across React and Angular, and hold an M.S. in Human-Computer Interaction.

I don't just implement designs — I help define them.

Product Designer & Design Engineer at Apptium Technologies (TDSynnex) (2024-10 – Present)

Cloud Commerce Platform · Design Systems · Component Architecture · Enterprise UI

• Architected and shipped a production design system (Figma + Storybook) of 55+ components adopted by 20+ engineers — establishing reusable patterns, interaction standards, and accessibility baselines (WCAG) across a multi-product enterprise platform.
• Built 10+ high-fidelity coded prototypes to validate North Star UX concepts with stakeholders before engineering investment, compressing alignment cycles and reducing costly late-stage changes.
• Implemented scalable global search and catalog navigation in React, increasing product discoverability by 30% across a complex enterprise catalog used by thousands of resellers.
• Engineered end-to-end RFQ and pricing negotiation workflows — multi-stakeholder transactional flows with real-time state management, validation logic, and conditional rendering — from Figma spec to production code.
• Collaborated directly with product and engineering leads to scope, estimate, and prioritize platform-wide UX improvements, balancing design intent with development velocity.

Product Designer at Alleo (2023-09 – 2024-05)

B2B EdTech SaaS · Collaboration Flows · Design-to-Dev Handoff

• Designed and prototyped collaboration experiences for K-12 educators across 100+ school districts, achieving 90% NPS — validating design decisions through 5+ rounds of usability testing before handoff.
• Established component patterns and design system foundations that enabled engineering teams to ship consistently across web surfaces, reducing design inconsistency and rework.
• Led user research with 10+ stakeholders to shape LMS integration strategy, translating findings directly into interaction patterns and information architecture decisions.

UX Designer at COMET Lab · Paraillel · Allegion Zentra (2022-08 – 2023-12)

Research, EdTech & Property Management

• Defined conversational AI interaction patterns from scratch through research and query mapping — engineering a new UX paradigm for natural language interfaces with no prior template to follow.
• Built targeted UX enhancements and reusable UI components for a property management platform, contributing patterns back to the shared component library for use across product teams.
• Designed for multiple distinct user personas simultaneously (students, tourists, researchers), demonstrating the platform-level thinking needed to balance competing user needs in shared systems.

UX Designer at Optym (2023-05 – 2023-08)

B2B Logistics SaaS · Component Library · Workflow Redesign

• Built reusable UI components for the design system adopted by 20+ engineers and designers, establishing scalable patterns that cut design debt and accelerated feature delivery across the platform.
• Improved haul planning workflow efficiency by 20% and UI satisfaction by 30% through iterative redesign — shipping polished, production-ready interfaces directly from design system components.

Senior Software Engineer at Morgan Stanley · Siemens · Optym · HCL Tech (2013-10 – 2022-06)

FinTech · Enterprise · Healthcare · Locomotive

• 8 years shipping production-grade frontend UI across React, Angular, TypeScript, and WPF for enterprise-scale applications — including account management UIs at Morgan Stanley and secure authentication systems at Siemens.
• Led front-end team at Optym, implementing complex search and filtering controls that boosted user satisfaction by 90%; built for performance, accessibility, and long-term maintainability.
• Reduced security incidents by 20% at Siemens by designing and engineering a multi-level authentication system — bringing both UX sensibility and technical rigor to a critical trust surface.

M.S. in Human-Computer Interaction – Indiana University–Purdue University Indianapolis (2024)

B.E. in Electronics & Communications Engineering – Visvesvaraya Technological University (2012)