Kelley Hayes

Performance-driven, results-oriented retail executive with 20+ years of progressive leadership experience in multi-store operations, team development, and customer experience for luxury and specialty brands. Proven ability to turn around underperforming locations, drive double-digit sales growth, and build high-performing teams that deliver consistent KPI excellence. Recognized for strategic execution, employee engagement, and operational excellence across diverse retail environments.

Store Manager at Saks OFF 5TH (2025-09 – Present)

Promoted to flagship Arizona store to lead turnaround in performance and brand presentation.

• Promoted to flagship Arizona store to lead turnaround in performance and brand presentation.
• Developed and implemented a 90-day strategic improvement plan focused on sales, loyalty, and service metrics.
• Achieved measurable gains within 60 days across key KPIs — including sales, credit, and loyalty — through coaching, remerchandising, and staff accountability.

Store Manager at Saks OFF 5TH (2024-03 – 2025-09)

Recruited back to Saks OFF 5TH to revitalize Glendale store performance.

• Recruited back to Saks OFF 5TH to revitalize Glendale store performance.
• Built and developed an entirely new leadership team, resulting in improved morale and operational discipline.
• Reversed declining performance and delivered positive comps within six months across KPIs: credit, loyalty, service, sales, and profit.
• Mentored six associates into leadership roles; Assistant Store Director promoted to Store Director upon Kelley's promotion to flagship location.

Store Manager at Aveda (Estée Lauder Company) (2022-01 – 2024-03)

Recruited, hired, and developed a new team that delivered double-digit sales growth year-over-year.

• Recruited, hired, and developed a new team that delivered double-digit sales growth year-over-year.
• Introduced in-store event marketing to increase traffic and strengthen community engagement.
• Expanded customer loyalty membership by 50% through targeted in-store campaigns and clienteling initiatives.

Store Manager at Aveda (Estée Lauder Company) (2021-01 – 2022-01)

Transitioned from interim to full-time Store Director for Chandler following success in leadership coverage role.

• Transitioned from interim to full-time Store Director for Chandler following success in leadership coverage role.

Lead Store Manager, Arizona Region at Origins (Estée Lauder Company) (2017-05 – 2021-01)

Directed store operations across Arizona, consistently achieving and exceeding sales, service, and operational goals.

• Directed store operations across Arizona, consistently achieving and exceeding sales, service, and operational goals.
• Led training and development for all new Store Managers in the market; successfully onboarded and promoted three.
• Improved store productivity by increasing Average Sales Transaction by 30%, placing in the top 5% nationally.
• Elevated service metrics to top 10% nationwide through talent acquisition and focused coaching.

Assistant Store Director at Saks OFF 5TH (2015-07 – 2017-02)

Oversaw women's apparel, fine jewelry, and front-of-house operations.

• Oversaw women's apparel, fine jewelry, and front-of-house operations.
• Increased fine jewelry sales by 19% through recruitment and training of a new team.
• Elevated customer service scores through hands-on leadership and coaching.

Assistant Store Director, Operations at Saks OFF 5TH (2010-04 – 2015-07)

Managed operations for a $9M volume store and top-performing men's department.

• Managed operations for a $9M volume store and top-performing men's department.
• Promoted to Operations Manager overseeing staffing, inventory control, and merchandising.
• Recruited and developed the company's #1 Suit Selling Specialist, contributing to record-breaking men's category performance.

Sales Manager at Macy's (2008-07 – 2010-04)

Directed $6M Home Store and Big Ticket business with 34 associates.

• Directed $6M Home Store and Big Ticket business with 34 associates.
• National Sales Manager of the Year (2008) among 800 stores and 10,000 peers.
• Achieved 146% of loyalty goal and #1 performance regionally in bridal and customer loyalty programs.
• Created a performance-tracking "Bridal Log" adopted region-wide.

Sales Manager at Macy's (2006-07 – 2008-07)

Managed $4M in sales and a 22-person team; promoted two associates to management.

• Managed $4M in sales and a 22-person team; promoted two associates to management.
• Achieved #1 regional jewelry sales results and led Coach Handbag sales to +15% YOY growth.

Area Sales Manager at Macy's (2005-07 – 2006-07)

Managed $2M jewelry business and 14 associates in the #1 department nationwide.

• Managed $2M jewelry business and 14 associates in the #1 department nationwide.
• Promoted from Executive Trainee to Area Manager after one month based on performance.

Store Intern at Foley's (2004-06 – 2004-08)

Selected as one of few out of 3,000 applicants for Foley's competitive summer retail internship program.

• Selected as one of few out of 3,000 applicants for Foley's competitive summer retail internship program.

Bachelor of Business Administration in Business – University of Houston