Omnichannel, Experiential & Media Marketing Leader
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’m an integrated marketing leader with a passion for blowing the lid off KPIs, elevating brand experiences, and turning insights into impact. With 25+ years across omnichannel marketing, retail media, shopper strategy, experiential, sports partnerships, and digital activation, I bring a uniquely versatile perspective to growing brands and unlocking new consumer connection points.
My career has spanned CPG, beauty, health & wellness, spirits/beverage, food, hospitality, finance/wealth tech, and entertainment—giving me a deep understanding of how people discover, engage, shop, and stay loyal to the brands they love.
I thrive at the intersection of creativity + data:
✓ Managed omnichannel + retail media across 13 major CPG brands
✓ Drove 91% YoY revenue growth through improved targeting and optimization
✓ Secured $1.5M in incremental retailer funding, delivering $5M in incremental sales
✓ Activated major NBA + NHL partnerships for Coca-Cola and Nestlé Confections
✓ Produced award-winning experiential programs (Reggie Award + Top 10 National Promotion)
✓ Executed 50+ promotional, experiential, shopper, and digital campaigns for Fortune 100 brands
What drives me?
Creating ideas that make people stop, feel something, and take action—whether it’s through a powerful brand moment, breakthrough shopper experience, or seamless omnichannel journey.
