Krista Kopina

Results-driven marketer with 10+ years of experience in digital marketing, content strategy, go-to-market planning, influencer marketing, and global campaign execution. Track record of driving brand awareness and revenue growth through strategic content marketing, social commerce, influencer partnerships, and performance media. Deep knowledge of consumer segmentation, audience targeting, and omni-channel marketing strategies.

Professional Summary:

I'm a results-driven marketing professional with over 10 years of experience specializing in digital marketing, social media strategy, and brand growth. Throughout my career, I've consistently delivered measurable results - from driving 582% YOY growth in website sessions at CamelBak to generating $1.6M+ in revenue through social strategies at KEEN Footwear.

Core Expertise:

My strongest areas include developing full-funnel social media strategies, building influencer partnerships, creating social commerce infrastructure, and executing integrated campaigns across multiple channels. I've played an integral role in go-to-market planning, working closely with e-commerce, D2C, and product teams to ensure cohesive launch strategies. I've successfully launched first-of-their-kind influencer programs at multiple companies, managed relationships with 60+ creators, and built shoppable social experiences that drive direct revenue.

Key Achievements:

• Proven track record of explosive growth metrics: 769% engagement increases, 646% lifts in purchases, and 604% growth in video views
• Generated over $1.6M in social-driven revenue at KEEN and built social commerce shops producing $120K+ in organic sales
• Launched CamelBak's first influencer campaigns, generating 4.3M+ impressions with 50% higher engagement and a 35% sales boost
• Led cross-functional campaigns that drove 87% YOY revenue growth and boosted site traffic by 20% (U.S.) and 68% (Canada)
• Built scalable marketing infrastructure across both consumer lifestyle brands and B2B tech environments

I've worked across diverse sectors including outdoor recreation (Ruffwear, CamelBak, KEEN), construction technology (Procore), and consumer brands (Paramount Pictures, The Cheesecake Factory), giving me a versatile perspective on B2C and B2B and marketing strategies. My agency experience at Possible, Swift, and Socialtyze further strengthened my ability to manage multiple brands and execute global campaigns across 19 international offices.

I hold a J.D. from the University of Latvia School of Law before transitioning into marketing - a shift I made through hands-on learning with real-life mentors and formal training through UCLA Extension in digital marketing and photography. This combination of legal analytical thinking and creative marketing expertise gives me a unique strategic perspective. I'm committed to staying at the forefront of industry innovation, actively learning and incorporating AI tools to enhance campaign efficiency, content creation, and data-driven decision-making.