Kristen Gehring

Senior product marketing leader with experience driving positioning, patient-centric messaging, and go-to-market strategy for complex, regulated healthcare products, including direct experience with Medicare-covered patients. Proven ability to own the patient journey end-to-end — translating clinical and product capability into narratives that drive enrollment, engagement, and adherence for patients, providers, and payers. Deep experience partnering across Product, Growth, Sales, and Clinical teams to turn patient insight into positioning, lifecycle programs, and roadmap input, with expertise in HIPAA/regulated messaging and bilingual (Spanish) localization of patient support materials.

Director of Product Marketing at AppliedVR (2023-07 – Present)

• Own positioning and message architecture for RelieVRx, the first FDA-authorized virtual reality therapeutic, serving as the single source of truth drawn on by sales, marketing, and patient-facing teams.
• Own the patient journey end-to-end: identified key friction points and redesigned messaging and onboarding communications, improving patient acceptance by 15% and program adherence by 30%
• Led go-to-market for product launches and feature releases, architecting integrated content ecosystems spanning positioning, lifecycle content, and sales enablement, contributing to revenue acceleration ($529K → $1.3M in monthly revenue).
• Served as the voice of the patient and provider inside the company, synthesizing qualitative and quantitative feedback into sharper messaging and carrying insight back into product and clinical teams
• Built and scaled patient and provider advocacy programs surfacing authentic voice-of-patient insight and expanding awareness among underserved audiences.
• Monitored the competitive and category landscape to keep positioning current, informing a value-based launch strategy that contributed to a 19% increase in ASP within six months.
• Led and mentored two direct reports while managing external creative partners in a resource-constrained, high-ambiguity environment.
• Deep expertise navigating HIPAA compliance and highly regulated messaging environments to deliver accurate, on-label, trustworthy content for vulnerable and clinically complex patient populations, including Medicare-covered patients.
• Leading the current initiative to translate patient- and provider-facing support materials into Spanish, ensuring messaging holds up in tone and clinical accuracy for bilingual and multicultural audiences.

Director of Video and Digital at AppliedVR (2021-11 – 2023-06)

• Led digital content and video strategy across patient, provider, and commercial audiences, strengthening engagement and trust in a clinical product.
• Developed patient and provider profiles and channel strategies, increasing content performance and education completion rates by 20%.
• Created scalable training and enablement content, ensuring consistent messaging across Sales, Support, and Clinical teams.

Creative Director at GSTV (2017-05 – 2021-11)

• Led national content and integrated campaigns across 26,000+ screens, delivering high-impact storytelling for major consumer brands.
• Directed cross-functional creative teams to execute multi-format content aligned to business and performance KPIs, enhancing team collaboration and efficiency.
• Partnered with clients to translate brand objectives into measurable campaign outcomes, achieving an 11% improvement in campaign margins.

BFA in Communication Design – University of Wisconsin–Madison