Ritee Rouf

Nearly two decades driving go-to-market strategy and scaling growth across AI startups and enterprise giants like Google, VMware, and Oracle. Skilled at translating complex technologies into compelling business narratives that accelerate revenue and adoption.

Fractional Head of Product Marketing / GTM Advisor - Independent

(2024-01)

• FunFable Phonics (Fractional Head of PMM): Led full GTM positioning, messaging, and launch strategy for a multisensory literacy platform.
• Dorsal.fyi (GTM Advisor): Guided go-to-market strategy and facilitated VC introductions for a healthcare AI startup.
• SMAS (GTM Advisor, Volunteer): Built a one-year sales forecast model to support growth planning for a nonprofit.
• Designed and shipped a production-grade full-stack application using Claude API, Supabase, and Render, proving hands-on technical-to-market readiness.

Director, Head of Product Marketing & Executive Team Member - LatticeFlow AI

(2023-01 - 2024-12)

AI model evaluation and governance startup

• 0-to-1 Marketing Build: Stood up the B2B marketing function, hiring and managing a lean team; defined ICP, messaging, and martech stack. Grew pipeline 35% and organic search traffic 50% within 6 months.
• Technical Product Alignment: Partnered directly with the CTO and Head of Product to shape roadmap priorities based on market signals and competitive intelligence.
• AI Concept Translation: Reframed complex AI safety concepts, including model drift, interpretability, and unsupervised learning, into clear enterprise value propositions for technical C-level buyers.
• Global Influence: Convened the AI Safety panel at AI House Davos (World Economic Forum), establishing the startup as a definitive voice on trustworthy AI.

Sr. Product Marketing Manager - Omnicell

(2020-01 - 2023-12)

Healthcare automation technology

• High-Growth Launch: Directed the GTM rollout of pre-fabricated automated dispensing cabinets, achieving a 3x revenue increase ($15M to $45M) by navigating COVID-19 hospital restrictions that halted on-site installation and delivery.
• XaaS Transition: Repositioned the portfolio to a subscription model, securing expansion contracts with Stanford and Cleveland Clinic.
• Strategic Partnerships: Forged a $3M alliance with Fresenius Kabi, spanning HIPAA-compliant, multistakeholder buying environments.
• Voice of Customer: Spearheaded a structured feedback program, interviewing chief pharmacy and nursing officers to align roadmap and GTM priorities across IT and clinical teams.

Founder & CEO - Storia

(2018-01 - 2020-12)

K-12 Edtech

• Bootstrapped the company and led a cross-functional team from concept to a 4.5-star App Store launch, validated through school pilots.

Director of Product Marketing - Alation

(2017-01 - 2018-12)

Enterprise data catalog software

• Sales Enablement: Built the playbook and led role-play training workshops that drove 7x SQL growth and 30% faster deal cycles.
• Partner Ecosystem: Generated a $4M sales pipeline through the company's first strategic partner launch.
• Scaled GTM for the 'Data Catalog' category Alation pioneered, cementing its market leadership through the Series B-to-C growth stage.

Enterprise Product Marketing Lead (Cloud Native Apps), Office of the CTO - VMware

(2015-01 - 2017-12)

Enterprise cloud infrastructure software

• Portfolio Modernization: Orchestrated the GTM strategy of vSphere Integrated Containers (VIC), extending the $4B vSphere line with enterprise container capabilities.
• Global Launch: Led a 3-person team through the full rollout, delivering messaging, pricing, and assets that secured 400+ enterprise customer adoptions.
• Executive Keynote: Crafted the VMworld stage narrative and shaped the product announcement strategy for an audience of 20,000+.

Global Marketing Lead, Learning Platform Strategy - Oracle

(2012-01 - 2015-12)

• Owned the SaaS GTM strategy for Oracle Learn Cloud (formerly Taleo Learn), delivering $27M in revenue.
• Architected a new enterprise sales motion based on deep win-loss insights; revamped the global pitch deck and playbooks to capture net-new market share.

Sr. Product Manager - Mindjet

(2009-01 - 2012-12)

Enterprise mind-mapping and productivity software

• Launched the company's first Salesforce AppExchange integration and aligned engineering on roadmap priorities through qualitative user research, expanding enterprise sales channels.

Geo Product Marketing Lead - Google

(2003-01 - 2008-12)

Via Keyhole acquisition

• Launched Google Earth, achieving 100M+ global downloads; scaled the Maps API developer ecosystem through Google My Maps, Map Maker, and the inaugural Google I/O.

MBA - Auburn University

Executive Education - Managerial Mindset - Wharton School

Executive Education - Design Thinking - Stanford d.school