Kristen Jones

Healthcare Marketing Manager and B2B/B2C Digital Marketing Strategist with 14+ years of combined clinical and marketing experience, including 10+ years as a Radiologic Technologist and four years leading integrated digital marketing initiatives for more than 20 skilled nursing and rehabilitation facilities. Expertise spans digital marketing strategy, graphic design, content creation, paid Meta advertising, recruitment marketing, newsletter production, monthly marketing calendar development, project management, Google Business Profile management, online reputation management, executive reporting, and cross-functional collaboration. Passionate about developing strategic marketing initiatives that strengthen brands, engage communities, recruit top talent, and deliver measurable business results.

Recognized for combining clinical healthcare knowledge with creative marketing strategy to produce engaging, compliant, and results-driven campaigns that support organizational growth and enhance the patient, resident, and employee experience.

Project Manager | Healthcare Digital Marketing & Graphic Design at Mac Media Services (2022-01 – Present)

Lead integrated B2B and B2C marketing initiatives for more than 20 skilled nursing and rehabilitation facilities, overseeing digital strategy, graphic design, paid advertising, content development, and project execution from concept through completion.

• Develop comprehensive monthly marketing calendars, campaign schedules, newsletters, and strategic content plans.
• Design thousands of branded graphics while maintaining consistent visual identity across multiple healthcare brands.
• Produce social media campaigns, recruitment advertisements, reels, videos, educational graphics, event promotions, and marketing collateral.
• Manage Facebook, Instagram, LinkedIn, and Google Business Profiles, including content publishing, community management, reputation management, and profile optimization.
• Coordinate paid Meta advertising campaigns, budget allocation, audience targeting, and performance optimization.
• Prepare executive reports, analytics, and marketing recommendations for administrators and leadership.
• Independently manage multiple client accounts and concurrent marketing projects within a fully remote environment.

Lead CT Technologist at Saint Joseph Hospital South (2014-01 – 2017-12)

CT Technologist at Lakeland Regional Medical Center (2011-01 – 2014-12)

CT Technologist at IU Health Bloomington Hospital (2007-01 – 2011-12)

Radiology Transporter at IU Health Bloomington Hospital (2004-01 – 2007-12)

Associate of Applied Science in Radiologic Technology – Ivy Tech (2007-07)