Kristen Totaro

Results-driven business development and marketing executive with experience in growing revenue, building strategic partnerships, and leading integrated marketing initiatives across associations, corporations, and mission-driven organizations. Skilled in sponsorship and sales strategy, revenue development, and multi-channel marketing — including social media, email, and website content — expanding audiences and strengthening engagement.

Director of Partnerships - OSMOSIS Association

(2026-01)

Core member of the leadership team, managing a team and shaping organizational and growth strategy for a fast-scaling OSINT association.

• Own partnership, sponsorship, exhibitor, corporate membership, and marketing strategy for a global community of 3,000+ members and 24,000+ newsletter subscribers across 92 countries.
• Direct marketing strategy across social media, email, and website content, aligning messaging with sponsorship and membership growth goals.
• Go-to-Market Strategy, developing and executing go-to-market strategies for new segments
• Drove revenue strategy across virtual events, certification programs, corporate memberships, and year-round advertising.
• Identified and secured new business partners, growing new contracts 30% within the first six months.

Industry Relations Specialist - Association Headquarters

(2023-01 - 2026-01)

Managed non-dues revenue programs and marketing initiatives for associations in publishing, healthcare management, IT, cybersecurity, and environmental sectors.

• Led sponsorship, exhibit, advertising, and email marketing initiatives, growing sponsorship revenue 45% through restructured benefit tiers and packages.
• Developed digital advertising products and email sponsorships, lifting year-round revenue 20%.
• Built strategic partner programs and marketing campaigns that attracted Fortune 500 sponsors.

Director, Business Development - Party City Corporation

(2020-01 - 2023-01)

Pioneered a new business category targeting the educational market, generating 200+ new accounts (role eliminated in bankruptcy filing).

• Exceeded sales goals by 60%+ and revenue goals by 21% through go-to-market strategy spanning events, webinars, and targeted outreach.
• Built and led a three-person business development team.

Business Development Manager - Paul Miller Group – Paul Miller VW

(2018-01 - 2020-01)

Drove business development and sales growth initiatives for the dealership, strengthening customer and partner relationships to expand revenue.

• Exceeded monthly sales goals by 30% month over month.

Director of Marketing & Business Development - J.M. Rodgers Co., Inc.

(2016-01 - 2018-01)

Owned marketing strategy end-to-end — content, SEO, email, and social — tripling lead generation in two years.

• Grew social media engagement 85% and overall sales 20% through integrated digital campaigns.
• Ran 50+ webinars, converting 65% of attendees into qualified leads.

Publisher & Owner - Self-Employed

(2009-01 - 2018-01)

Mountain Lakes Living magazine & Kinnelon magazine. Published multiple monthly magazines and managed advertising/marketing programs for 60+ clients.

• Sold advertising, generated content and hosted events.
• Drove a 60% profit increase and 89% client renewal rate; managed and trained sales teams.

Bachelor of Arts - English & Communications - University of Maryland, College Park