Krystal Fraser

Luxury beauty executive with 10+ years of experience leading education, sales performance, multi-unit operations, and client experience across prestige beauty, luxury retail, and professional skincare. Proven record of developing high-performing teams, driving retail growth, increasing operational performance, and delivering education strategies that strengthen both employee performance and customer loyalty. Recognized for combining clinical skincare expertise with executive leadership to improve business results across luxury brands including La Mer, Charlotte Tilbury, bareMinerals, La Roche-Posay, Avène, Vichy, CVS Beauty, and independent skincare consulting.

Private Skincare Consultant - Self-Employed - New York

(2020-01)

Provide customized skincare consultations, advanced facial treatments, and long-term regimen planning through an education-first approach.

• Delivered personalized skincare consultations to luxury clientele.
• Strengthened customer loyalty through education-driven selling.
• Supported store teams with product knowledge and brand education.
• Utilized CRM and clienteling strategies to encourage repeat business.
• Delivered luxury skincare and beauty consultations.
• Educated customers on product regimens and skincare solutions.
• Supported retail performance through relationship-based selling and exceptional customer service.
• Partnered with store leadership to improve customer engagement.

Brand Ambassador - La Mer | Saks Fifth Avenue

(2024-01)

Represented one of the world's leading luxury skincare brands by delivering elevated client consultations and driving premium customer experiences.

• Delivered personalized skincare consultations to luxury clientele.
• Strengthened customer loyalty through education-driven selling.
• Supported store teams with product knowledge and brand education.
• Utilized CRM and clienteling strategies to encourage repeat business.

Brand Ambassador - Charlotte Tilbury | Nordstrom

(2023-01 - 2024-12)

• Delivered luxury skincare and beauty consultations.
• Educated customers on product regimens and skincare solutions.
• Supported retail performance through relationship-based selling and exceptional customer service.
• Partnered with store leadership to improve customer engagement.

Regional Manager - Pure Beauty

(2022-01 - 2023-12)

Directed operations across 13 retail locations, overseeing performance, coaching, and operational execution.

• Increased regional sales through education-driven leadership.
• Developed high-performing retail teams focused on KPI achievement.
• Improved operational consistency across multiple locations.
• Mentored managers to strengthen leadership capabilities.
• Managed and trained a team of 12 beauty professionals.
• Improved sales performance through onboarding, product education, and luxury selling techniques.

Beauty Supervisor & Lead Educator - bareMinerals

(2022-01 - 2023-12)

• Managed and trained a team of 12 beauty professionals.
• Improved sales performance through onboarding, product education, and luxury selling techniques.

Regional Manager & Director of Sales/Education - Wink Brow Bar

(2019-01 - 2020-12)

• Oversaw operations for three locations and led hiring, onboarding, and development for 20+ employees.
• Standardized education, service quality, and retail initiatives across locations.

Beauty Department Manager - CVS Pharmacy

(2017-01 - 2019-12)

Supported beauty operations across 50+ retail locations as a floating manager.

• Managed daily sales averaging $1,500–$2,000 while coaching associates on product knowledge and customer experience.

Retail Beauty Manager & Brand Educator - The Look Boutique / Duane Reade

(2015-01 - 2017-12)

Served as a brand educator for La Roche-Posay, Avène, and Vichy. Delivered skincare consultations and staff training to support luxury retail sales.

• Oversaw operations for three locations and led hiring, onboarding, and development for 20+ employees.
• Standardized education, service quality, and retail initiatives across locations.

Licensed Esthetician - Esthetics - Atelier Esthétique Institute of Esthetics