Kyle Coss

Strategic leader with deep expertise at the intersection of business, technology, and creative operations. Proven track record of driving efficiency, scaling digital asset management systems, and leading cross-functional teams in enterprise environments. Known for removing roadblocks, optimizing workflows, and delivering high-impact solutions that improve productivity and reduce costs.

Senior Manager, Tools & Technology at TARGET (2011 – 2023)

Target Marketing Creative Team

• Led a team of 7 supporting tools and technology for a 350-person creative organization, removing operational bottlenecks and improving team productivity
• Oversaw production technology for enterprise-level internal and external events, ensuring seamless execution
• Designed and built a video production suite enabling sign language interpretation across company-wide Zoom meetings, improving accessibility
• Directed digital asset operations, managing lifecycle of creative assets using DAM systems (MediaBin, CatDV)
• Conducted comprehensive hardware/software audits, aligning technology investments with business needs and improving resource allocation

Senior Business Analyst at TARGET (2007 – 2011)

Target Technology Services

• Led requirements gathering and process analysis for large-scale technology initiatives across marketing and business teams
• Facilitated stakeholder alignment and translated business needs into technical specifications
• Managed vendor selection, RFPs, and SOWs, including coordination of onshore and offshore teams
• Developed and led training programs for DAM system adoption across 1,300+ users
• Spearheaded DAM implementation that generated $3.5M+ in cost savings through asset reuse

Corporate Marketing Manager at SMURFIT-STONE CONTAINER CORP (2005 – 2007)

Reported to Chief Marketing Officer

• Directed national tradeshow strategy and execution for major industry events
• Led corporate rebranding initiative across digital, print, and brand standards
• Built an internal asset management system to centralize digital photography and marketing assets

Senior Marketing Communications Manager at FELLOWES, INC (1996 – 2004)

Reported to Director of Marketing

• Led a 6-person cross-functional team supporting 14 product lines and 1,800+ SKUs
• Drove global rebranding initiative contributing to 27% year-over-year sales growth
• Managed $2M budget with consistent on-time, under-budget delivery
• Oversaw global packaging, merchandising, and brand execution across licensed and proprietary brands
• Implemented DAM system to improve asset accessibility and workflow efficiency
• Led international initiatives across Asia to improve product quality, cost, and turnaround time

Graphic Specialist at IBICO, INC (1995 – 1996)

Reported to Director of Marketing

• Developed packaging and marketing materials across 5 product lines (500 SKUs)
• Designed and implemented World Wide Web presence
• Increased retail placement by 25% through improved sales materials and presentations
• Managed all tradeshow logistics and execution

Multimedia Specialist / Graphic Designer at PRICE WATERHOUSE (1991 – 1995)

• Developed all literature and signage for trade shows
• Produced all electronic and print sales presentations
• Created 3D graphics, animations, and effects sequences for videos

Bachelor of Science in Marketing – Southern Illinois University

Master Certificate in Business Analyst – Auburn University