Kyoko Suzuki

Senior Graphic Designer with 15+ years of experience developing brand campaigns, pitch materials, presentation visuals, digital marketing assets, product storytelling, visual systems, and production-ready creative across consumer technology, mobility, lifestyle, and entertainment-adjacent brands. Experienced in translating business goals and partner-facing messages into polished static and motion-ready creative across presentations, campaign assets, digital content, branded materials, and customer-facing touchpoints. Skilled in typography, layout, visual storytelling, image compositing, Adobe Creative Suite, Figma, PowerPoint, Keynote, motion/video support, brand consistency, and cross-functional collaboration with creative, marketing, product, sales, video, editorial, and production teams.

Senior Designer / Merchandise Program Lead at Sony Honda Mobility of America (2025-06 – 2026-06)

• Developed cohesive brand and marketing experiences for AFEELA, translating a premium mobility and technology brand into clear visual systems across retail, event, digital, presentation, merchandise, and launch-support touchpoints.
• Created production-ready brand assets including environmental graphics, showroom/event visuals, presentation materials, digital graphics, merchandise applications, signage, and vendor-ready files.
• Helped shape art direction for retail and event environments, ensuring a consistent premium, minimal, and technology-forward brand expression across physical and digital experiences.
• Led the AFEELA merchandise program from concept through production, including product selection, vendor coordination, brand application, sampling, approvals, pricing support, and launch readiness.
• Built scalable visual guidelines, templates, and presentation materials to align internal teams, external vendors, and cross-functional stakeholders across compressed launch timelines.
• Collaborated closely with Japan creative teams, U.S. marketing, operations, and vendor partners to translate evolving brand direction into executable design systems and production-ready deliverables.

Design Manager at Leading Innovations (2025-01 – 2025-03)

• Led packaging and production design workflows for consumer product lines, developing visual systems, dielines, templates, and production-ready files across multiple SKUs.
• Collaborated with international vendors and manufacturing partners to ensure accurate execution, print quality, and alignment with brand standards.
• Managed brand asset libraries including typography, color, packaging templates, and production specifications to improve consistency and workflow efficiency.
• Directed multiple packaging concepts from visual exploration through final production, balancing brand positioning, product presentation, and manufacturing requirements.

Senior Brand Designer at Belkin International (2016-06 – 2024-08)

• Designed and evolved brand identity systems across digital, retail, packaging, e-commerce, and product marketing platforms for global consumer technology product lines.
• Created campaign visuals, product storytelling assets, Amazon/e-commerce graphics, presentation materials, social graphics, and launch-support assets using typography, photography, compositing, and refined visual treatments.
• Developed storyboards, visual narratives, and video/motion support materials for product launch campaigns, collaborating with videographers, editors, rendering teams, and motion teams to shape cohesive technology storytelling.
• Partnered with rendering and product visualization teams to develop product visuals, packaging presentation images, and launch-support assets for consumer hardware lines.
• Developed scalable templates and visual guidelines to maintain consistent brand expression across global launches, retail environments, digital marketing channels, and presentation materials.
• Directed visual content production including photography and video shoots, reviewing edits, retouching, color, and creative outputs to ensure alignment with campaign goals and premium brand standards.
• Collaborated with marketing, product, e-commerce, packaging, and production teams to translate product strategy into clear consumer-facing creative assets, and presented creative concepts and design rationale to align stakeholders around campaign direction, product messaging, and visual execution.

Senior Designer at Ignited (2010-06 – 2015-04)

• Developed concept-driven campaign visuals and integrated marketing assets across digital, retail, social, and print platforms.
• Created brand storytelling systems, campaign graphics, and composited imagery for global clients including Sony VAIO Latin America and Clinique.
• Collaborated with creative teams to refine campaign concepts and execute polished visual assets across multiple deliverables.
• Designed digital and social content for beauty, technology, and consumer brands, translating messaging into engaging visual narratives.

Freelance Senior Designer at Spohn Design | Woo Agency (2001-01 – Present)

• Delivered branding, retail, digital, and marketing design solutions for clients including Sony VAIO, TEDx, Fresh & Easy, and more.
• Designed campaign visuals, presentation materials, digital assets, and branded collateral supporting product storytelling and customer engagement.

BFA in Graphic Design – Massachusetts College of Art and Design